Filed under: Earnings/Financials, By the Numbers
By the Numbers: November 2007
by John Neff on Dec 3rd 2007 at 3:55PM 
The November sales numbers are in and by far the biggest news is that Ford Motor Company sales actually rose 0.4% last month. While not a huge jump, the automaker deserved of a little green arrow next to its name nonetheless.General Motors, however, fell 11.4%, with every single one of its brands reporting a loss. Toyota narrowly eeked out a positive number, with sales up just 0.3%. Honda and Nissan fared well, with sales up 4.7% and 6.1%, respectively. Chrysler LLC, meanwhile, fell 2%.
The other bit of surprising news is that Mercury is our Biggest Winner this month, with sales that rose an impressive 27.6%. Credit goes to the Grand Marquis (up 90.4% at 4,702) and the Milan (up 42.7% at 3,449) for the brand's performance last month, though we're not taking back our crack that Mercury's just a well-defined trim level.
Check out the Biggest Winner and Loser after the jump, along with our notes on individual models. You can also view past monthly sales figures by viewing our By the Numbers category.
BRANDS
Acura
–24.9% at 12,910 (11/06: 17,200)Audi
–1.1% at 9,104 (11/06: 9,209)BMW
5.3% at 23,808 (11/06: 22,602)Buick
–26.8% at 13,245 (11/06: 18,089)Cadillac
–1.2% at 17,041 (11/06: 17,250)Chevrolet
–11.3% at 151,642 (11/06: 171,003)Chrysler
–13% at 45,510 (11/06: 52,400)Dodge
6% at 80,670 (11/06: 76,371)Ford
–0.3% at 147,310 (11/06: 147,791)GMC
–7.7% at 34,549 (11/06: 37,440)Honda
10.4% at 98,521 (11/06: 89,246)HUMMER
–30.5% at 4,029 (11/06: 5,795)Hyundai
12% at 31,883 (11/06: 28,417)Infiniti
2.1% at 10,604 (11/06: 10,382)Jaguar
–11.3% at 1,114 (11/06: 1,256)Jeep
–2% at 34,908 (11/06: 35,785)Kia
8.9% at 24,177 (11/06: 22,203)Land Rover
2.9% at 4,352 (11/06: 4,229)Lexus
–7.0% at 24,848 (11/06: 26,719)Lincoln
–7.1% at 8,744 (11/06: 9,410)Mazda
–1.0% at 20,580 (11/06: 20,792)Mercedes
3.4% at 22,819 (11/06: 22,079)Mercury
27.6% at 13,204 (11/06: 10,344)MINI
3.3% at 3,177 (11/06: 3,287)Mitsubishi
13.8% at 7,983 (11/06: 9,256) Nissan
6.8% at 70,079 (11/06: 65,633)Pontiac
–0.4% at 26,040 (11/06: 26,154)Porsche
1.9% at 2,662 (11/06: 2,611)Saab
–19.8% at 2,003 (11/06: 2,497)Saturn
–17% at 15,105 (11/06: 18,190)Subaru
–5.9% at 14,868 (11/06: 15,800)Toyota
1.4% at 172,341 (11/06: 169,976)Volkswagen
3.6% at 17,689 (11/06: 17,082)Volvo
–10.9% at 8,227 (11/06: 9,229)N/A: Suzuki
COMPANIES
BMW Group
4.2% at 26,985 (11/06: 25,889)Chrysler LLC
–2% at 161,088 (11/06: 164,556) Ford Motor Co
0.4% at 182,951 (11/06: 182,259)General Motors
–11.4% at 263,654 (11/06: 297,556)Honda America
4.7% at 111,431 (11/06: 106,446)Nissan North America
6.1% at 80,683 (11/06: 76,015)Toyota Motor Co.
0.3% at 197,189 (11/06: 196,695)Biggest Winner
Mercury 27.6% at 13,204 (11/06: 10,344)
Biggest Loser
HUMMER –30.5% at 4,029 (11/06: 5,795)
NOTES:
- Honda Accord up 25.2% at 28,161
- CTS up 55.1% at 5,586
- More Enclaves than Outlooks sold (3,834 vs 3,340), Acadia sold 6,395
- Fusion up 38.8% at 12,278, Focus up 17.8% at 13,213
- Tundra up 43.2% at 14,988
Reader Comments (Page 1 of 3)
oil oil man 4:02PM (12/03/2007)
Jaguar death watch...
Reply
Richard 6:42PM (12/03/2007)
Yeah!
Better put RF et. al. on that one!
500 12:30AM (12/04/2007)
Acura death watch...
toronado455 4:03PM (12/03/2007)
Is the large bump in Grand Marquis sales (up 90.4%) due to the fact that Crown Vic is no longer sold to the general public?
Reply
leather bear 4:13PM (12/04/2007)
Probably more logical that what I'd thought of (...in an effort to reach previously untapped markets, Ford has reconsidered the De Sade option package). Car and Driver always makes a snide comment about this in their new car issue.
Guenther 4:03PM (12/03/2007)
How does the Grand Marina jump 90% in sales w/o making any changes to it? Is it because it just absorbed all civilian Crown Vic sales? The Milan is impressive though. Lets hope that the Flex isn't a Flop.
Reply
tbyron 4:37PM (12/03/2007)
They discontinued non-fleet sales of the Crown Vic...those buyers went across the street/hall/parking lot to their Mercury dealer.
toronado455 4:41PM (12/03/2007)
"How does the Grand Marina jump 90% in sales w/o making any changes to it? Is it because it just absorbed all civilian Crown Vic sales?"
I believe that is the only logical explanation.
And BTW, by calling it the "Grand Marina" were you making a reference to a boat? LOL
Guenther 4:54PM (12/03/2007)
If you've ever operated one of these fine conveyances, you know the steering wheel should be on the right and there need to be nav. lights on the bow.
Matt 7:19PM (12/03/2007)
That shows how good Fords new products are. The RWD, V8 boat that rides on a 30 year old chassis kills the car that was BRAND NEW two years ago.
And since the 2003 switch to rack and pinion, the Panthers handle just fine.
Jordan 4:17PM (12/03/2007)
I am surprised GM didn't do better, especially individual brands such as Buick, Cadillac, and Chevy since those three brands have at least one car that sells the minute it arrives on the lot (Enclave, CTS, and Malibu, respectively).
Reply
psarhjinian 5:28PM (12/03/2007)
Niche products. Other than the Malibu (which was barely out) GM has noting but halo cars. Their mainstream stuff-trucks excluded--is still pretty weak.
Syco 4:19PM (12/03/2007)
GM should seriously consider dumping Hummer. With Gas prices the way they are, I really doubt it will ever be profitable again.
Reply
seoultrain 4:25PM (12/03/2007)
just because sales are dropping doesn't mean its profitable. Sure, Hummer's not so good for GM's image, but they must make tons of profit on every vehicle.
seoultrain 4:39PM (12/03/2007)
dammit. meant unprofitable.
elprogramer 9:29PM (12/03/2007)
You're retarded. The targeted consumer of the Hummer line doesn't care about gas; he's rich enough to afford the damn thing.
At least he should be anyway...
Guenther 4:24PM (12/03/2007)
I wonder if the Acadia nearly matched the Enclave and Outlook combined because the GMC stores are used to selling SUV's. The price alone is completely new territory sor Saturn sales.
Reply
PassingAlong 4:26PM (12/03/2007)
Hyundai would have tanked if it were not for Sonata and Santa Fe sales, yet their Alabama plant made 26% less vehicles in November. Bad sign for those two models next month.
Reply
wudy 4:28PM (12/03/2007)
I heard a report on the news that a HUGE number of Canadians bought Fords (and other American brands) in the U.S. during the month of November, because of the price difference between Canada and the U.S.
Pete 4:32PM (12/03/2007)
Wudy, where did you get this information?