• Mar 1st 2007 at 5:23PM
  • 26
Almost all the sales numbers are in for the month of February, and it appears the good and bad news has been spread fairly evenly across the industry. Ford Motor Company and the Chrysler Group received the brunt of bad news, with sales down 13.5% and 8%, respectively. In Ford's defense, sales to rental fleets were down 30%, so at least the Blue Oval is actively trying to ween itself from an addiction to fleet sales. General Motors, however, managed to eek out a small 3.4% improvement in sales despite being dragged down by a few of its brands like Buick (–29.5%) and HUMMER (–26%). Saturn, however, which sold more than Buick and HUMMER combined, imrpoved an impressive 59.4% thanks to strong sales of the new Aura and VUE. Of the major automakers, Toyota once again improved the most, gaining 12.2% more sales than last February.

Among full-line automakers, General Motors easily sold the most (311,763), with Ford in second (211,150) as usual and Toyota (187,330) easily passing the Chrysler Group (174,506) again for the third spot. Coincidentally, the major brands shook out the same way with GM's Chevrolet brand (187,088) selling the most, Ford coming in second (173,794) and Toyota (164,812) third.

Biggest Winner
Saturn 59.4% at 22,225 (2/06: 13,945)

Biggest Loser
Buick –29.5% at 15,108 (2/06: 21,425)

BRANDS
Acura –3.4% at 13,658 (2/06: 14,146)
Audi 37.5% at 6,609 (2/06: 4,806)
BMW 15.2% at 22,274 (2/06: 19,328)
Buick –29.5% at 15,108 (2/06: 21,425)
Cadillac –13% at 14,142 (2/06: 16,251)
Chevrolet 5.3% at 187,088 (2/06: 177,710)
Chrysler –16% at 46,112 (2/06: 55,127)
Dodge –5% at 90,618 (2/06: 95,622)
Ford –15.2% at 173,794 (2/06: 204,846)
GMC 22.3% at 41,279 (2/06: 33,751)
Honda 4.2% at 96,368 (2/06: 92,498)
HUMMER –26% at 4,177 (2/06: 5,645)
Hyundai 1.4% at 34,500 (2/06: 34,014)
Infiniti 5% at 9,704 (2/06: 9,244)
Isuzu 15.4% at 960 (2/06: 832)
Jaguar –28.3% at 1,191 (2/06: 1,662)
Jeep –5% at 37,776 (2/06: 39,618)
Kia 13.5% at 23,512 (2/06: 20,719)
Land Rover –10% at 3,106 (2/06: 3,453)
Lexus 6.6% at 22,518 (2/06: 21,127)
Lincoln 10.8% at 10,763 (2/06: 9,713)
Mercedes –.3% at 17,304 (2/06: 17,356)
Mercury –13.2% at 13,843 (2/06: 15,950)
MINI –12% at 2,368 (2/06: 2,690)
Mitsubishi 22% at 9,726 (2/06: 7,976)
Nissan .7% at 75,514 (2/06: 74,997)
Pontiac –15.6% at 24,563 (2/06: 29,107)
Porsche –27% at 1,967 (2/06: 2,700)
Saab –20.3% at 2,221 (2/06: 2,787)
Saturn 59.4% at 22,225 (2/06: 13,945)
Subaru –5.6% at 12,875 (2/06: 13,635)
Suzuki 1% at 8,585 (2/06: 8,542)
Toyota 13% at 164,812 (2/06: 145,813)
Volkswagen .2% at 16,367 (2/06: 16,329)
Volvo .7% at 8,453 (2/06: 8,397)

Not Yet Reported: Mazda

COMPANIES
BMW Group 11.9% at 24,642 (2/06: 22,018)
Chrysler Group –8% at 174,506 (2/06: 190,367)
Ford Motor Co –13.5% at 211,150 (2/06: 244,021)
General Motors 3.4% at 311,763 (2/06: 301,545)
Honda America 3.2% at 110,026 (2/06: 106,644)
Nissan North America 1.2% at 85,218 (2/06: 84,241)
Toyota Motor Co. 12.2% at 187,330 (2/06: 166,940)

Note: There were 24 selling days in both February 2006 and February 2007, which means no additional calculations were needed to correct these numbers.


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  • 26 Comments
      • 8 Years Ago
      I love the monthly sales numbers. One car website used to give the sales by company by model. I love to see that level of detail. Does anyone know where I might find sales by company by model?
      Thomas C.
      • 8 Years Ago
      Ford I hope you are listening... If you dont do something to help Mercury its going to go the same route as Oldsmobile.... And the same with the Ford brand you don't get your act together your going to take that same route .. And i would really hate to see Mercury or Ford go down the drain because my favorite vehicle brand is Mercury....

      But it is good to see Lincoln have a gain in sales...
      Thomas C.
      • 8 Years Ago
      Will Mercury ever get a break....

      I wish them the best of luck...
      • 8 Years Ago
      If you are going to include PAG with Ford, then include Mercedes-Benz with Chrysler. It is an unfair comparison otherwise.
      • 8 Years Ago
      20. Well it looks like Mitsubishi won't fold afterall, second month in a row with over 20% year over year sales increase and considering the new Lance is just around the corner (it already is receiving good reviews and being compared to Mazda3 if not even better) their sales will continue to go up. One of the few remaining companies that actually has some kind of racing heritage and actually applies it to their cars.

      Agreed! I noticed that too Up over 20% the last two months and the new Lancer could make it Double.
      • 8 Years Ago
      Pauln:

      Nobody's SACRIFICING ANYTHING. People are REALLY excited about the new Saturns like OUTLOOK, and the new VUE and Astra are coming later this year!

      When Buick's Enclave hits this summer, Buick sales will fly upward because that car is shockingly beautiful and a real Buick, not a knockoff of some other brand. If they had a short version, Toyota would suffer some defections.

      When Chevy's new Malibu gets here, they will also see a shot in the arm, and they went UP in sales, if you can't read. And Siverado is still ramping up, so I don't see them having much trouble this year!

      Pontiac's marketing/advertising is so freaking bogus that even with better engines on many of it's cars, nobody REALLY CARES about the 'excitement division'. And it needs a short-wheelbase Lambda CUV to fullfill the sporty/versatile niche like Nissan Murano, but with better pricing. It would be a hit. The G8 will get blood pumping next year, but even it won't be available in large enough numbers to turn Pontiac around. Better steering/handling on the G6 would help too.
      LET'S GO RICK & BOB!
      • 8 Years Ago
      You say 'Yota easily passed Chrysler? By ~10k cars? When GM sored passed everyone with ~100k cars? I'd say 10k cars is a moderate amount, hardly "easily passed" all things being relative. I guess if you take in to account the collective nutswinging from Toyota, that might be a large amount to some.
      • 8 Years Ago
      Let me get this straight:
      articles are saying that toyota is expected to surpass GM in sales this year, but according to january numbers:

      Toyota Motor Corporation: 187,330
      Chevrolet: 187,088

      Toyota as a whole (including Toy, Lex, Sci) sold only 242 more cars than Chevrolet, yet they are widely expected to surpass Chevy, Buick, Cadillac, Hummer, Pontiac, GMC, Saturn, and Saab? Maybe its just me, but I don't see the numbers there unless toy further pads its rental fleet sales.
      • 8 Years Ago
      Ford's new diesels for the Expedition and F-150 can't come soon enough. Let's see how things go when they release the Taurus/Taurus X this summer.
      • 8 Years Ago
      GM is rearanging the deck chairs on the Titanic: Pontiac, Buick and Chevrolet (cars) are sacrificed for the prodigal son, Saturn. What's the point in shifting the sales around like that? Seems like an expensive way to end up with still losing (car) sales numbers.
      • 8 Years Ago
      Well it looks like Mitsubishi won't fold afterall, second month in a row with over 20% year over year sales increase and considering the new Lance is just around the corner (it already is receiving good reviews and being compared to Mazda3 if not even better) their sales will continue to go up. One of the few remaining companies that actually has some kind of racing heritage and actually applies it to their cars.
      Ed
      • 8 Years Ago
      Buick will be following Olds into the ground next. It's not a question of if, but when!
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