• Jan 4, 2007
As promised, we bring you to the complete, unabridged sales figures for 2006. Unlike the numbers for the month of December, we're seeing a lot of little red arrows down there. Still, many of these numbers were expected. General Motors and Ford Motor Company, for instance, were both down for the year, 8.4, respectively. Toyota Motor Company, meanwhile, ended 2006 up 12.9%. We've heard those two sentences all year long, however, why should the annual numbers be any different?

Nevertheless, Ford still reigns supreme as the most beloved brand of 2006 in terms of sales, racking up 2.43 mil sales last year. Chevy came in a very close second selling 2.41 million vehicles, with Toyota not far behind with 2.22 million sales.

Though HUMMER had the biggest sales increase of the year with a 24% jump thanks to the H3, our biggest mad props have to go out to Suzuki, the plucky Japanese automaker that made its goal of 100,000 unit sales in 2006 with 990 units to spare.

Biggest Winner
HUMMER 24.30% at 71,524 (2005: 56,727)

Biggest Loser
Jaguar –31.79% at 20,683 (2005: 30,424)

Check out the complete list of yearly sales figures for every automaker after the jump.


BRANDS
Acura –3.7% at 201,223 (2005: 209,610)
Audi 8.5% at 90,116 (2005: 83,066)
BMW 3.42% at 274,432 (2005: 266,200)
Buick –14.46% at 240,657 (2005: 282,288)
Cadillac –3.08% at 227,014 (2005: 235,002)
Chevrolet –9.23% at 2,415,428 (2005: 2,669,932)
Chrysler –7% at 604,874 (2005: 649,293)
Dodge –8% at 1,077,579 (2005: 1,179,008)
Ford –7.84% at 2,433,086 (2005: 2,648,814)
GMC –14.75% at 481,222 (2005: 566,322)
Honda 4.8% at 1,308,135 (2005: 1,252,862)
HUMMER 24.30% at 71,524 (2005: 56,727)
Hyundai .21% at 455,012 (2005: 455,520)
Infiniti –10.9% at 121,146 (2005: 136,401)
Isuzu .09% at 15,751 (2005: 15,787)
Jaguar –31.79% at 20,683 (2005: 30,424)
Jeep –3% at 460,052 (2005: 476,532)
Kia 7% at 294,302 (2005: 275,851)
Land Rover 3.8% at 47,774 (2005: 46,175)
Lexus 6.8% at 322,434 (2005: 302,895)
Lincoln –1.89% at 120,476 (2005: 123,207)
Mazda 4.38% at 268,786 (2005: 258,339)
Mercedes 10.9% at 248,080 (2005: 224,421)
Mercury –7.4% at 180,848 (2005: 195,949)
MINI –3.72% at 39,171 (2005: 40,820)
Nissan –4.2% at 898,103 (2005: 940,269)
Pontiac –5.99% at 410,229 (2005: 437,806)
Porsche 6.95% at 36,095 (2005: 33,859)
Saab –4.89% at 36,349 (2005: 38,343)
Saturn 6.29% at 226,375 (2005: 213,657)
Subaru 2.73% at 200,703 (2005: 196,002)
Suzuki 23.4% at 100,990 (2005: 82,101)
Toyota 13.8% at 2,220,090 (2005: 1,957,400)
Volkswagen 5.2% at 235,140 (2005: 224,195)
Volvo –5.98% at 115,807 (2005: 123,587)

TBA: Mitsubishi

COMPANIES
BMW Group 2.47% at 313,603 (2005: 307,020)
Chrysler Group –6.73% at 2,142,505 (2005: 2,304,833)
Ford Motor Co –7.57% at 2,918,674 (2005: 3,168,156)
General Motors –8.40% at 4,124,645 (2005: 4,517,730)
Honda America 3.5% at 1,509,358 (2005: 1,462,472)
Nissan North America –5% at 1,019,249 (2005: 1,076,670)
Toyota Motor Co. 12.9% at 2,542,524 (2005: 2,260,295)


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 24 Comments
      • 8 Years Ago
      Hey George1980 you're making the same mistake as some other George does. The US is not THE WORLD, mind you!
      • 8 Years Ago
      I wonder how much the numbers would change for the domestics if fleet sales were taken out of the "sales" numbers. Actual sales to real people would show a more realistic way of gauging the public's purchasing habits.
      • 8 Years Ago
      "Wow, Lithous is just filled with hate today."

      Yes, if facts are hateful *to you* then you are correct.


      "Toyota's truck numbers include mid-sized trucks, CUVs and a minivan, hardly all gas guzzling pick-ups and SUVs as your post is clearly trying to allude to."

      I was clearly showing facts that Toyota itself put out. On that link they clealry lumped and called them "light trucks". Same term I used. Last I checked even minivans don't get the gas mileage cars get, btw.



      "Toyta figured out back in the 90's that US consumers would wise up to the ineficency of SUVs. They put out the first CUVs, and are reaping benefits from it that the big 2 are just starting to figure out."

      If they are so great and Americans apparently liked SUVs so much why didn't they create 100MPG SUVs (Tahoe size at that)? But you make it like CUV's are so much better, like they get half the MPG of SUVs or something. Give me a break. Again, the Tahoe was #12 most researched on KBB site, Americans like them and even Toyota knows that and builds some gas guzzlers. Will Toyota's pickups and large SUVs do better than GM's? We'll see, if they don't, will that make them gas guzzlers? Why didn't stellar Toyota release the Tundra as a 2008 so they can use the new MPG rules and show the world they make everything great and meet standards ahead of everyone else?



      "As for the Prius, your complaint is I guess that the press release does not give the percentage increase, only listing the raw numbers. Honestly, is that the best you can come up with?"

      Best I can come up with? Not really, but I never stated anything about trying to show it was the best example of anything. It is just an example. And as we see from fake stitching moans about the Aura, the little things add up and that is just one thing. I think the fact that "earth loving" Toyota sells so many light trucks is better (though not my best either, I think I have stated a ton of ideas on autoblog proving perception being way off).

      Perception is so important and Toyota knows that most of any company. All the American flag waving they do even though they employ 1/3 the Americans as GM and have a lot less assembly/manufacturing plants in the U.S.



      "In a press release, obviously not every fact is cruched and analyzed. Prius is far from the only vehicle that has only partial data listed in the text. Significant points are highlighted, and anything else can be researched. In fact, all you have do to is look down the page of Toyota's report to see all the percentages. You can find it on The Auto Channel website, since Toyota only features a press release, not the full chart, on its website. Prius is actually down less than one percent."

      There, you nailed it right on the head. The sales are down. That is why they didn't mention the percentage.



      "Not bad for a car that is in its 3rd year, still sold another 100k+ for the 2nd year in a row, and is sharing its components with now 4 other Toy/Lexus engines. But that's not good enough for you , is it?"

      I guess GM selling over a million units more than Toyota in the U.S. isn't good enough for you either.

      The import fanboys taught me this one... it doesn't matter how many it is the trend that is important. That is how they justify that all American cars suck, not by number sold but by the trend that their sales are falling. I guess if it is Toyota (and especially the Prius) then all that doesn't hold true. Anyway, the import fanboy statement is only true for GM and Ford, I already knew that.

      • 8 Years Ago
      My bad everyone, I forgot to put the disclaimer that all percentages are changes in the daily average sales rate for the year, not the difference between the raw numbers. All numbers are obtained directly from each manufacturer, and are then each put through a calculation to arrive at the percentage change in daily average sales rate. Anyway, forgot to include that disclaimer like I did on the By the Number: December 2006 post I did yesterday. Sorry for the confusion!

      And yes, there was one less selling day this year than last year, so comparing raw numbers wouldn't be exactly fair, so we choose to display the DSR.
      • 8 Years Ago
      "Ok, one last word on the "fleet" comment, as a former 'purchaser' for a rental car company, I was obligated to select cars from a particular manufacturer or two. Don't you think that these corporate ties skew the figures somewhat?"

      There is much more to fleet than rental cars. Sure rental cars help sales numbers but then they can also hurt overall sales. How many people want to own a car which is seen as a major rental car? So in that sense it may help but it also hurts. Recently GM and Ford have decided to not sell so much as fleet because of this. BTW, with the number of GM and Ford fleet sales going down on purpose the number of vehicles sold from this year to last year is going to be less and therefore the percent lost may not reflect gains in retail.

      Then one would ask if fleet sales are sales why are GM and Ford trying to get out? I think the answer is because they did fleet sales incorrectly in the past and it hurt them. I think they sold too many bare bones vehicles as fleet vehicles to try to keep the prices down and so the people driving them for work or rent just figured this is it, and I don't like it, no need to add this car to my list.


      Not only that, how many people on here have stated that they rented XYZ American car and it had this or that problem? Come on. When I was young and dumb I had a rental car that I didn't treat very well. Maybe they drove a rental car that had the family from hell in it prior.

      Then you have companies that buy lots of vehicles to do business other than rental companies. My guess is that less of those companies aren't forced to buy a specific brand than you were.

      Maybe one solution is that GM and Ford could do the rental car thing with "classic" (last gen) models as their bare bones (price is everything) models and have really good options in the newer cars they sell to rental companies and maybe fleets in general. This way consumers will either hopefully know they are driving a last gen model (and maybe bare bones on a last gen model means for the same price more options could be had since the payoff of that model should be complete) and not put too much thought into how it doesn't have a feature or the driver will be driving one of the better, more representative models of the new gen vehicles. Of course that would probably only work out perfectly in a vacuum, I don't know.
      • 8 Years Ago
      I think Ford did better than it seems from just this one number. If you look at the details, (blueovalnews.com has more specifics) you can see that while their truck sales are way down (pretty much a given in this day and age), the car sales are up 5%. The fusion, milan, and especially the MKZ are doing very well, compared to last year when they were only getting their name out on the streets. The triplets sold well over 200K. The 500 and Freestyle are hurting a bit (142K vs 184K last year), but that could be because of the upcoming and much needed updates.
      • 8 Years Ago
      Someone apparently has a broken calculator because most of the percentages are off.

      Just for example:
      Acura: 201223/209610 = 0.9599 which gives you a loss of 4%, not 3.7% as stated.

      Almost all of them down the list are also wrong. Not far off, but still wrong.

      What is your source?

      • 8 Years Ago
      "Likewise, as is the trend with some US companies, if your sales go up and you're still losing money, what's the point?"

      It seems to me that as GM and Ford get their legacy costs down those more sales mean more profits in the future.




      "Actual sales to real people would show a more realistic way of gauging the public's purchasing habits."

      Yeah, because Microsoft and Oracle and most other companies totally disregard sales to the gov't and other like entities. They don't count at all. I agree, there are no real people doing the purchasing of fleet vehicles. Everytime a company sends a truck out to fix/install something I didn't really need it fixed or installed. They really didn't need the vehicle either. They could have just called it in and I could have fixed it.

      If anything the businesses who buy fleet vehicles need those to run easily as much as you do. So it is actually a credit that many *companies* still think that it is worth buying a domestic over a foreign vehicle (even with incentives if American vehicles were as bad as most import fanboys claim then 2 or 3 transmissions or 1 engine would have deterred any company away by now) since long term value is of great concern to most companies.


      But you are right, we see Toyota getting bigger and admitting problems, I think Toyota and Honda should sell to all the fleets in the country then they would run into the same problems no doubt.

      Act like fleet sales don't count all you want but if America relied on Toyota and Honda for their businesses for the last 100 years then America would not have the economy it has experienced. But many don't care about the economy more than a very short intervals anyway.
      • 8 Years Ago
      "You are estimating this for 2007, correct? Since Toyota claims just under 192K hybrids sold in 2006, and the Prius looks as though no gain happened this year from last year, that means the other few models are going to jump up 100K in sales all together this year? We'll have to see."

      Yeah it looks to me as though prius sales aren't as strong as they were, I think that's partly why the camry hybrid came out (w00t,pick mine up next week :P) and why Toyota indicated they'd be building a successor to the prius. The whole hybrid ego thing seems to finally be waning after all these years and people seem to want something less expensive and less of a compromise (ala the camry, et-al) in terms of styling etc. We bought the camry because it doesn't scream "Look at me I'm an eco-geek" while still retaining above par fuel consumption for a car of it's size.
      • 8 Years Ago
      Number 3 above is right on. I bet someone somewhere has these stats!
      • 8 Years Ago
      I hate this "selling days" crap. It's just confusing. Where I live, auto dealers are open 365 days a year (well, maybe not on Christmas, but you get the point). I realize that some areas have retarded laws that prevent vehicle sales on Sundays, but that's becoming more and more uncommon.
      • 8 Years Ago
      Everytime these stats come out 7 idiots like Paul #5 say the math is wrong.
      Dude, 2006 had one less selling day than 2005. so even if the numbers are the same, the percentage is higher.
    • Load More Comments