The Volkswagen Golf is one of Europe's preeminent vehicles. It's regularly one of the top sellers, and the latest, seventh generation appears to be one of the best ever. It was even named the 2013 World Car of the Year. So how do you sell a car that everyone knows about with over 30 million built? Well, humor, of course.
North America is about to be inundated with new Volkswagen Golf models. The new GTI hits dealers in June, and VW is following it up with the standard Golf and Golf TDI in August. The new hatchback kicks things off with a special Golf Launch Edition starting at $18,815, after an $820 destination charge.