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REPORT: Lincoln and Mercury's new direction involves downsizing

by Jeremy Korzeniewski (RSS feed) on Jul 27th, 2009 at 3:01PM

If The Blue Oval boys intend to keep buyers filing into Lincoln and Mercury showrooms over the next few years, each brand's product portfolios are going to need a bit more than a simple nick-and-tuck to compete with the best from around the world. To that end, expect Lincoln to continue making the switch from large, rear-wheel drive SUVs and old-tech luxury barges to smaller, more nimble premium models akin to the next-gen Focus-based compact Concept C that was introduced earlier this year at the Detroit Auto Show. Around the same time, the very last Lincoln Town Car will roll ingloriously... Read More

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