Last year, then-CEO of General Motors, Dan Akerson, made it clear that the company lookouts at the Ren Cen had California automaker Tesla in their sights. "If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac," he said.
2014 Cadillac ELR
- Sebastian Blanco
- Mar 24, 2014
Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point.
- Jon LeSage
- Nov 23, 2013
General Motors just might have figured out a good way to go head-to-head with its luxury electric vehicle competitors, the Tesla Model S and BMW i3 – throw fancy new smart energy and cloud-based connections into the deal. GM says the extended range Cadillac ELR will be "Smart Grid ready" as its technology, combined with OnStar's connectivity, can communicate between the car and electric grid to save energy.
- Steven J. Ewing
- Nov 8, 2013
There's no softening the blow with this one – this is the limited edition 2014 Cadillac ELR Saks Fifth Avenue Edition, and it costs $89,500, including $995 for destination. The special model, limited to just 100 units, is part of a holiday season collaboration between Cadillac and luxury retailer Saks Fifth Avenue. In addition to the ELR, there will also be a special "Frozen Escalade" window display at the Saks Fifth Avenue flagship store near Rockefeller Center in New York City, which wil
- Brandon Turkus
- Nov 1, 2013
Cadillac's electrification isn't likely to stop at the $76,000 ELR coupe, according a report from TheDetroitBureau.com. Speaking to Cadillac's global sales boss, Bob Ferguson, a successful ELR will likely lead to a larger, even more upscale offering than the Volt-based two-door. "I could certainly see a larger vehicle, something even more luxurious," Ferguson said of a potential second, battery-powered Caddy.
- Sebastian Blanco
- Oct 11, 2013
Anyone who thinks the Chevy Volt is expensive is not going to like this news. In fact, anyone who wants plug-in vehicles to succeed is probably not going to like how the just-announced base price for the 2014 Cadillac ELR electric luxury coupe will give ammunition to anyone who says these kinds of cars are too expensive. We'll cut to the chase: the ELR starts at $75,000, way more than previously predicted.
- Brandon Turkus
- Sep 24, 2013
Cadillac will be taking on Tesla Motors, the underdog EV manufacturer that's seen heaps of critical acclaim and stock market buzz with its most recent sedan, the Model S. "If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac," Dan Akerson, the chairman and CEO of General Motors, told media in Washington, according to The Detroit News.
- Jeffrey N. Ross
- Jun 18, 2013
While Jerry Seinfeld was gallivanting around LA with Sarah Silverman in a Jaguar XKE, our favorite car-loving comedian, Jay Leno, was checking out the all-new 2014 Cadillac ELR. Set to go on sale later this year, Cadillac brought its ELR to Jay Leno's Garage to show off some of its styling and technology as well as give Leno some seat time in the range-extended EV. Leno owns both a Volt and a CTS-V, and the ELR is a kind combination of the two (sort of).
- Seyth Miersma
- Jan 15, 2013
The Cadillac design and engineering teams were smiling like a bunch of proud papas here in Detroit this morning, as the Wreath and Crest crew pulled the curtain back on their 2014 ELR. The house was packed for the ELR's coming out party, and reaction was enthusiastic amongst the murmuring media, as far as we could gather, while the flashes were firing.