2013 Subaru BRZ
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It's no shock to us that the Subaru BRZ is selling extremely well. The insanely fun drift-happy coupe, which was joint-developed with Toyota, has captured the affection of journalists and enthusiasts alike.

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The folks at Consumer Reports are a lot like the Ben Steins of the automotive world. At first glance, they are the dry-as-saltines, facts-only crew that can't be bothered by anything but the empirical data with which they distill to arrive at their coveted "Recommended" accolades. It isn't always this way with CR, though, as we found out when they hopped behind the wheel of the Toyobaru coupes of our collective dreams, the Scion FR-S and Subaru BRZ.

Coveting a new Subaru BRZ? Be glad you don't live in Australia. Apparently the Aussies were allocated only 201 cars for delivery this year, so Subaru Australia decided to sell them all online starting at noon today, kind of like concert tickets. Of course, you can imagine what transpired.

The Subaru BRZ might be most appreciated for reintroducing the adjectives "small," "light" and "fun" to those who prefer not to have a convertible top with their Japanese sports car. Yet, as has been covered before, it's a neat example of packaging, with Subaru engineers having put big ideas into the BRZ's small spaces. The Japanese automaker has knocked together 22 minutes of behind-the-scenes chats with the engineers who made the BRZ to show you how they did it, and how they managed to pack al

So there's good news and bad. First with the good: Subaru's BRZ configurator has gone live. As we've already reported, the base model starts from $25,495 including destination. Now with the bad: We hope you have fun with the configurator, Scooby fans, because that may be all you'll have for quite some time. According to FT-86Club, demand for the rear-drive-sports-car-for-the-everyman has been so high that Japanese market deliveries have been delayed until January 2013.

The Subaru BRZ is off to an impressive sales start in Japan. According to Subaru, the two-door is besting the automaker's sales projections by wide margins. As of right now, Subaru has sold 3,551 of the coupes, which is around four times the company's estimates. Fuji Heavy Industries put out a very conservative number of 450 units per month as a sales goal for the BRZ before the vehicle hit the market.

Subaru Gives Us Their Sports Car On Real Roads. Does It Deliver?