2013 Fiat 500 Abarth Cabriolet Body Paint
  • 2013 Fiat 500 Abarth Cabriolet Body Paint
  • 2013 Fiat 500 Abarth Cabriolet Body Paint
  • 2013 Fiat 500 Abarth Cabriolet Body Paint
  • 2013 Fiat 500 Abarth Cabriolet Body Paint

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Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)

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