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New York 2011: Nissan says subcompact buyers aren't looking for styling, sportiness

by Jonathon Ramsey (RSS feed) on Apr 21st, 2011 at 2:21PM

After Nissan unveiled its redesigned 2012 Versa sedan at the New York Auto Show yesterday, coverage was almost unanimous in declaring it, at best, inconspicuous. David Reuter, Nissan's VP of Corporate Communications, tells Autoblog that's fine: "The Fiesta may have been getting the press, this is what was selling. We were up 20 percent last year. Our competitors have gone for sporty and styling, but that's not what these buyers want. Subcompact buyers want a dependable, roomy car with good fuel economy, and they want the features and specs to feel they spent a lot more on a car... Read More

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