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Chevrolet has over a hundred years of heritage from which it can call upon when the right marketing angle presents itself. Like, for instance, when it launches a brand-new Impala for the 2014 model year, as it has just done at the 2012 New York Auto Show. As such, the automaker has brought a mint 1966 Chevrolet Impala SS 427 Convertible to display alongside its new family sedan.

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