• Aug 1, 2008
NOTE: There were 26 selling days in July 2008 versus 24 selling days in July 2007. All percentages are the change in the average number of vehicles sold per day or Daily Sales Rate (DSR), not the difference in actual number of vehicles sold for each month.

This is an easy month of sales to report. Every brand and automaker sold fewer vehicles per day on average in July 2008 versus July 2007 except for Mercedes-Benz, MINI, Nissan and Nissan North America.

Of the major automakers, Chrysler LLC's average daily sales fell 34 drop. FoMoCo saw its DSR fall 21.5. Nissan North America did post positive numbers, but just barely at 0.12%.

Some model specific news: The Ford F-150 is back to being the best-selling vehicle in the U.S. with July sales of 44,289. Check out the Top 10 at KickingTires Blog. Also, shortages in nickel-metal hydride batteries have once again kept Prius sales around 15,000 units/month, and though the Focus is selling well (up 26.2% so far this year), Toyota still sold twice as many units of the Corolla/Matrix last month (15,200 vs. 34,438).

Biggest Winner
MINI14.9% at 5,063 | 195/day
(7/07: 4,069 | 170/day)

Biggest Loser
HUMMER-65% at 1,877 | 72/day
(7/07: 4,895 | 204/day)

AUTOMAKERS
BMW Group-5.7% at 28,977 | 1,114/day
(7/07: 28,364 | 1182/day)
Chrysler LLC-34% at 98,109 | 3,773/day
(7/07: 137,728 | 5,739/day)
Ford Motor Co-21.5% at 161,530 | 6,213/day
(7/07: 189,920 | 7,913/day)
General Motors-32.4% at 235,184 | 9,046/day
(7/07: 320,935 | 13,372/day)
Honda America-9.2% at 138,744 | 5,336/day
(7/07: 141,049 | 5,877/day)
Nissan North America0.12% at 95,319 | 3,666/day
(7/07: 87,877 | 3661/day)
Toyota Motor Co.-18.7% at 197,424 | 7,593/day
(7/07: 224,058 | 9,336/day)

Follow the jump view the sales performance for individual BRANDS.

BRANDS
Acura-17.7% at 12,828 | 493/day
(7/07: 14,381 | 599/day)
Audi-11.9% at 6,804 | 262/day
(7/07: 7,127 | 297/day)
BMW-9.1% at 23,914 | 920/day
(7/07: 24,295 | 1,012/day)
Buick-44.5% at 10,013 | 385/day
(7/07: 16,654 | 694/day)
Cadillac-31% at 13,022 | 501/day
(7/07: 17,412 | 726/day)
Chevrolet-30.5% at 137,823 | 5,301/day
(7/07: 183,103 | 7,629/day)
Chrysler-44.4% at 20,858 | 802/day
(7/07: 34,631 | 1,443/day)
Dodge-23.4% at 54,546 | 2,098/day
(7/07: 65,742 | 2,739/day)
Ford-20.6% at 138,175 | 5,314/day
(7/07: 160,590 | 6,691/day)
GMC-42.5% at 27,447 | 1,056/day
(7/07: 44,060 | 1,836/day)
Honda-8.2% at 125,916 | 4,843/day
(7/07: 126,668 | 5,278/day)
HUMMER-65% at 1,877 | 72/day
(7/07: 4,895 | 204/day)
Hyundai-13.6% at 40,703 | 1,566/day
(7/07: 43,511 | 1,813/day)
Infiniti-10.3% at 9,249 | 356/day
(7/07: 9,526 | 397/day)
Jeep-44% at 22,705 | 873/day
(7/07: 37,355 | 1,556/day)
Kia-3% at 28,021 | 1,078/day
(7/07: 26,690 | 1,112/day)
Lexus-25% at 22,182 | 853/day
(7/07: 27,141 | 1,131/day)
Lincoln-8.8% at 8,819 | 339/day
(7/07: 8,929 | 372/day)
Mazda-20% at 22,418 | 862/day
(7/07: 25,853 | 1,077/day)
Mercedes3% at 20,733 | 797/day
(7/07: 18,586 | 774/day)
Mercury-20% at 9,412 | 362/day
(7/07: 10,852 | 452/day)
MINI14.9% at 5,063 | 195/day
(7/07: 4,069 | 170/day)
Mitsubishi-14% at 9,644 | 371/day
(7/07: 10,347 | 431/day)
Nissan1.4% at 86,070 | 3,310/day
(7/07: 78,351 | 3,265/day)
Pontiac-22% at 25,373 | 976/day
(7/07: 30,023 | 1,251/day)
Porsche-10.6% at 3,128 | 120/day
(7/07: 3,230 | 135/day)
Saab-42.4% at 2,026 | 78/day
(7/07: 3,247 | 135/day)
Saturn-20.2% at 17,603 | 677/day
(7/07: 20,368 | 849/day)
Subaru-2.7% at 16,271 | 626/day
(7/07: 15,438 | 643/day)
Suzuki-5.8% at 8,103 | 312/day
(7/07: 7,943 | 331/day)
Toyota-18% at 175,242 | 6,740/day
(7/07: 196,917 | 8,204/day)
Volkswagen-4% at 20,422 | 785/day
(7/07: 19,653 | 819/day)
Volvo-50.4% at 5,124 | 197/day
(7/07: 9,549 | 398/day)

Not Reported:
Jaguar
Land Rover


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    • 1 Second Ago
  • 46 Comments
      • 6 Years Ago
      E Class sales aren't hurting any. I wonder if the lease incentives continue to push the vehicle to the masses. A buddy of mine snatched up a CLK350 not too long ago, with no money down and under $600.00/mo (equipped fairly nicely).

      To the person commenting on someone financing a vehicle, was it really necessary?
      • 6 Years Ago
      Depressing.
      • 6 Years Ago
      Look at little ol' Kia; outselling many, many brands including BMW, Chrysler, Pontiac, GMC, VW, etc, etc. Look out Dodge.
      • 6 Years Ago
      Renault ???
        • 6 Years Ago
        Renault is not sold in the United States. This is a US only list.
      • 6 Years Ago
      I must admit that it's kinda funny to read: BIGGEST LOSER - HUMMER.
        • 6 Years Ago
        Well,.its been like that for months. but they are the 'biggest' lol
      • 6 Years Ago
      No wonder I was able to get such a great deal on my 3 series. Just picked up a 328i w/ Premium Package at 200 below invoice and 0.9% for 60mo.
        • 6 Years Ago
        Sorry for going a bit OT, but what ext/int color combo did you get?
        • 6 Years Ago
        There is no such thing as a "great" deal on a car that involves a 60mo. payment plan.
        • 6 Years Ago
        You could have done better. I just saw this offer on the forums:
        2008 new 328i sedan
        White on Tan
        Steptronic
        Premium package
        Xenon
        Ipod connection
        $34,700 with 0.9% = ~$375 under invoice
        • 6 Years Ago
        Wow, not bad. Nothing I can do after the fact now that I got my car, oh well, I'm really happy.
        • 6 Years Ago
        Zane,

        Lol, I'm a guy. But I got a 328i Platinum Bronze Metallic w/ the 6 speed auto and Premium Package. I traded my old car that I owed no money on and my out the door cost was around $27,000ish. I didn't get as great a deal as the White one you mentioned, but overall considering that most BMW dealers won't negotiate at all, I think I did pretty fair, and I was satisfied.

        And Jake, I plan on keeping the car for at least 7 years. Instead of paying cash or a shorter period, since it is 0.9% at 60 mo. I can put the money in a CD and actually make money on the deal.
        • 6 Years Ago
        I now regret that I paid $31000 (w/ 5.9%) for my Honda Accord....
        Just got a job and I thought I could only afford Japanese cars.
        Should have researched about European option..
      • 6 Years Ago
      When you have X amount of people that plan on buying a new car, and sales of trucks and SUVs in the tank, then that affects the amount of small cars on the lots. Basically they ran out of stock, not out of people willing to buy them. It is funny to see that Mercedes had gains when all you hear about is how the economy is the tank.
        • 6 Years Ago
        But Mercedes has no small cars .
      • 6 Years Ago
      I wonder what highlines are doing? Ferrari, Maserati, Aston Martin, Lamborghini?
      • 6 Years Ago
      Whoo Hoo MINI!!!

      I think it may be a good time to sell my MINI. No more cars for the US until Sept. Sure, the August numbers will suck but they are ready for it.
      • 6 Years Ago
      I wonder if the GT-R played roll in Nissan sales jump?
      • 6 Years Ago
      Noticed that Ford's per day Sales within a 50 units of Chevy's.
      • 6 Years Ago
      nevermind, yeah, I just read it, month over month... that is one way to manipulate numbers....
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