By the Numbers July 2008: Everybody Hurts Edition
by John Neff on Aug 1st 2008 at 4:59PM 
NOTE: There were 26 selling days in July 2008 versus 24 selling days in July 2007. All percentages are the change in the average number of vehicles sold per day or Daily Sales Rate (DSR), not the difference in actual number of vehicles sold for each month.
This is an easy month of sales to report. Every brand and automaker sold fewer vehicles per day on average in July 2008 versus July 2007 except for Mercedes-Benz, MINI, Nissan and Nissan North America.
Of the major automakers, Chrysler LLC's average daily sales fell 34% while General Motors saw a 32.4% drop. FoMoCo saw its DSR fall 21.5%, and even Toyota felt the pain to the tune of an -18.7%. Nissan North America did post positive numbers, but just barely at 0.12%.
Some model specific news: The Ford F-150 is back to being the best-selling vehicle in the U.S. with July sales of 44,289. Check out the Top 10 at KickingTires Blog. Also, shortages in nickel-metal hydride batteries have once again kept Prius sales around 15,000 units/month, and though the Focus is selling well (up 26.2% so far this year), Toyota still sold twice as many units of the Corolla/Matrix last month (15,200 vs. 34,438).
Biggest Winner
MINI
14.9% at 5,063 | 195/day
(7/07: 4,069 | 170/day)
Biggest Loser
HUMMER
-65% at 1,877 | 72/day
(7/07: 4,895 | 204/day)
AUTOMAKERS
BMW Group-5.7% at 28,977 | 1,114/day
(7/07: 28,364 | 1182/day)
Chrysler LLC-34% at 98,109 | 3,773/day
(7/07: 137,728 | 5,739/day)
Ford Motor Co-21.5% at 161,530 | 6,213/day
(7/07: 189,920 | 7,913/day)
General Motors-32.4% at 235,184 | 9,046/day
(7/07: 320,935 | 13,372/day)
Honda America-9.2% at 138,744 | 5,336/day
(7/07: 141,049 | 5,877/day)
Nissan North America0.12% at 95,319 | 3,666/day
(7/07: 87,877 | 3661/day)
Toyota Motor Co.-18.7% at 197,424 | 7,593/day
(7/07: 224,058 | 9,336/day)
Follow the jump view the sales performance for individual BRANDS.
BRANDS
Acura-17.7% at 12,828 | 493/day
(7/07: 14,381 | 599/day)
Audi-11.9% at 6,804 | 262/day
(7/07: 7,127 | 297/day)
BMW-9.1% at 23,914 | 920/day
(7/07: 24,295 | 1,012/day)
Buick-44.5% at 10,013 | 385/day
(7/07: 16,654 | 694/day)
Cadillac-31% at 13,022 | 501/day
(7/07: 17,412 | 726/day)
Chevrolet-30.5% at 137,823 | 5,301/day
(7/07: 183,103 | 7,629/day)
Chrysler-44.4% at 20,858 | 802/day
(7/07: 34,631 | 1,443/day)
Dodge-23.4% at 54,546 | 2,098/day
(7/07: 65,742 | 2,739/day)
Ford-20.6% at 138,175 | 5,314/day
(7/07: 160,590 | 6,691/day)
GMC-42.5% at 27,447 | 1,056/day
(7/07: 44,060 | 1,836/day)
Honda-8.2% at 125,916 | 4,843/day
(7/07: 126,668 | 5,278/day)
HUMMER-65% at 1,877 | 72/day
(7/07: 4,895 | 204/day)
Hyundai-13.6% at 40,703 | 1,566/day
(7/07: 43,511 | 1,813/day)
Infiniti-10.3% at 9,249 | 356/day
(7/07: 9,526 | 397/day)
Jeep-44% at 22,705 | 873/day
(7/07: 37,355 | 1,556/day)
Kia-3% at 28,021 | 1,078/day
(7/07: 26,690 | 1,112/day)
Lexus-25% at 22,182 | 853/day
(7/07: 27,141 | 1,131/day)
Lincoln-8.8% at 8,819 | 339/day
(7/07: 8,929 | 372/day)
Mazda-20% at 22,418 | 862/day
(7/07: 25,853 | 1,077/day)
Mercedes3% at 20,733 | 797/day
(7/07: 18,586 | 774/day)
Mercury-20% at 9,412 | 362/day
(7/07: 10,852 | 452/day)
MINI14.9% at 5,063 | 195/day
(7/07: 4,069 | 170/day)
Mitsubishi-14% at 9,644 | 371/day
(7/07: 10,347 | 431/day)
Nissan1.4% at 86,070 | 3,310/day
(7/07: 78,351 | 3,265/day)
Pontiac-22% at 25,373 | 976/day
(7/07: 30,023 | 1,251/day)
Porsche-10.6% at 3,128 | 120/day
(7/07: 3,230 | 135/day)
Saab-42.4% at 2,026 | 78/day
(7/07: 3,247 | 135/day)
Saturn-20.2% at 17,603 | 677/day
(7/07: 20,368 | 849/day)
Subaru-2.7% at 16,271 | 626/day
(7/07: 15,438 | 643/day)
Suzuki-5.8% at 8,103 | 312/day
(7/07: 7,943 | 331/day)
Toyota-18% at 175,242 | 6,740/day
(7/07: 196,917 | 8,204/day)
Volkswagen-4% at 20,422 | 785/day
(7/07: 19,653 | 819/day)
Volvo-50.4% at 5,124 | 197/day
(7/07: 9,549 | 398/day)
Not Reported:
Jaguar
Land Rover
This is an easy month of sales to report. Every brand and automaker sold fewer vehicles per day on average in July 2008 versus July 2007 except for Mercedes-Benz, MINI, Nissan and Nissan North America. Of the major automakers, Chrysler LLC's average daily sales fell 34% while General Motors saw a 32.4% drop. FoMoCo saw its DSR fall 21.5%, and even Toyota felt the pain to the tune of an -18.7%. Nissan North America did post positive numbers, but just barely at 0.12%.
Some model specific news: The Ford F-150 is back to being the best-selling vehicle in the U.S. with July sales of 44,289. Check out the Top 10 at KickingTires Blog. Also, shortages in nickel-metal hydride batteries have once again kept Prius sales around 15,000 units/month, and though the Focus is selling well (up 26.2% so far this year), Toyota still sold twice as many units of the Corolla/Matrix last month (15,200 vs. 34,438).
Biggest Winner
MINI
14.9% at 5,063 | 195/day(7/07: 4,069 | 170/day)
Biggest Loser
HUMMER
-65% at 1,877 | 72/day(7/07: 4,895 | 204/day)
AUTOMAKERS
BMW Group
-5.7% at 28,977 | 1,114/day(7/07: 28,364 | 1182/day)
Chrysler LLC
-34% at 98,109 | 3,773/day(7/07: 137,728 | 5,739/day)
Ford Motor Co
-21.5% at 161,530 | 6,213/day(7/07: 189,920 | 7,913/day)
General Motors
-32.4% at 235,184 | 9,046/day(7/07: 320,935 | 13,372/day)
Honda America
-9.2% at 138,744 | 5,336/day (7/07: 141,049 | 5,877/day)
Nissan North America
0.12% at 95,319 | 3,666/day(7/07: 87,877 | 3661/day)
Toyota Motor Co.
-18.7% at 197,424 | 7,593/day(7/07: 224,058 | 9,336/day)
Follow the jump view the sales performance for individual BRANDS.
BRANDS
Acura
-17.7% at 12,828 | 493/day (7/07: 14,381 | 599/day)
Audi
-11.9% at 6,804 | 262/day (7/07: 7,127 | 297/day)
BMW
-9.1% at 23,914 | 920/day(7/07: 24,295 | 1,012/day)
Buick
-44.5% at 10,013 | 385/day(7/07: 16,654 | 694/day)
Cadillac
-31% at 13,022 | 501/day(7/07: 17,412 | 726/day)
Chevrolet
-30.5% at 137,823 | 5,301/day(7/07: 183,103 | 7,629/day)
Chrysler
-44.4% at 20,858 | 802/day(7/07: 34,631 | 1,443/day)
Dodge
-23.4% at 54,546 | 2,098/day(7/07: 65,742 | 2,739/day)
Ford
-20.6% at 138,175 | 5,314/day(7/07: 160,590 | 6,691/day)
GMC
-42.5% at 27,447 | 1,056/day(7/07: 44,060 | 1,836/day)
Honda
-8.2% at 125,916 | 4,843/day (7/07: 126,668 | 5,278/day)
HUMMER
-65% at 1,877 | 72/day(7/07: 4,895 | 204/day)
Hyundai
-13.6% at 40,703 | 1,566/day(7/07: 43,511 | 1,813/day)
Infiniti
-10.3% at 9,249 | 356/day(7/07: 9,526 | 397/day)
Jeep
-44% at 22,705 | 873/day(7/07: 37,355 | 1,556/day)
Kia
-3% at 28,021 | 1,078/day(7/07: 26,690 | 1,112/day)
Lexus
-25% at 22,182 | 853/day(7/07: 27,141 | 1,131/day)
Lincoln
-8.8% at 8,819 | 339/day(7/07: 8,929 | 372/day)
Mazda
-20% at 22,418 | 862/day(7/07: 25,853 | 1,077/day)
Mercedes
3% at 20,733 | 797/day(7/07: 18,586 | 774/day)
Mercury
-20% at 9,412 | 362/day(7/07: 10,852 | 452/day)
MINI
14.9% at 5,063 | 195/day(7/07: 4,069 | 170/day)
Mitsubishi
-14% at 9,644 | 371/day(7/07: 10,347 | 431/day)
Nissan
1.4% at 86,070 | 3,310/day(7/07: 78,351 | 3,265/day)
Pontiac
-22% at 25,373 | 976/day(7/07: 30,023 | 1,251/day)
Porsche
-10.6% at 3,128 | 120/day(7/07: 3,230 | 135/day)
Saab
-42.4% at 2,026 | 78/day(7/07: 3,247 | 135/day)
Saturn
-20.2% at 17,603 | 677/day(7/07: 20,368 | 849/day)
Subaru
-2.7% at 16,271 | 626/day(7/07: 15,438 | 643/day)
Suzuki
-5.8% at 8,103 | 312/day(7/07: 7,943 | 331/day)
Toyota
-18% at 175,242 | 6,740/day(7/07: 196,917 | 8,204/day)
Volkswagen
-4% at 20,422 | 785/day(7/07: 19,653 | 819/day)
Volvo
-50.4% at 5,124 | 197/day(7/07: 9,549 | 398/day)
Not Reported:
Jaguar
Land Rover
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Reader Comments (Page 1 of 3)
Blake 7:41PM (8/01/2008)
Whoo Hoo MINI!!!
I think it may be a good time to sell my MINI. No more cars for the US until Sept. Sure, the August numbers will suck but they are ready for it.
Reply
Zane 5:07PM (8/01/2008)
I must admit that it's kinda funny to read: BIGGEST LOSER - HUMMER.
Reply
Kwesi 8:52PM (8/02/2008)
Well,.its been like that for months. but they are the 'biggest' lol
TriShield 5:13PM (8/01/2008)
Wagoner pretty much destroyed HUMMER by publicly proclaiming GM was going to "put it under review" and that "all options are on the table".
GM did an epic job of hosing everyone on that brand to the people who invested in dealerships to customers and the brand itself.
HUMMER is just the tip of the iceberg for GM's total brand implosion, it will happen, it's just a matter of time.
Reply
why not the LS2LS7? 5:25PM (8/01/2008)
Do you really think HUMMER buyers look at what Waggoner says before buying?
tankd0g 11:25PM (8/01/2008)
I think anyone looking at buying a car hears rumors the brand is about to be axed and chooses something else.
Mark Ryan 5:14PM (8/01/2008)
Ouch.
Reply
Zane 5:14PM (8/01/2008)
Oh, and what's up with the numbers for the Civic? 53K sold last month and only 29K this month? I find that hard to believe.
Reply
71cuda 5:24PM (8/01/2008)
They ran out of inventory. It's the same with Corolla. Most stores, even the big ones only have a handful of these cars on the lots.
riskylogic 6:15PM (8/01/2008)
Likewise, MINI sales would be much higher if they weren't sold out for the rest of the model year
WTF? 10:02PM (8/02/2008)
I am shocked that Mercedes is still in the green and black. I know they have the Smart helping with revenue, but that has been sold out since before it came to the US. So, I would assume that it can't help too much. In short, for being one of the most expensive brands on the raod, they're doing well.
SayWhat? 5:18PM (8/01/2008)
Okay, GM, Ford, Chrysler, Toyota, Honda, and everbody else. Line up and get ready to take that ass whoopin'!
Reply
Enlightened_One 5:21PM (8/01/2008)
Lincoln didn't do that bad compared to the other American brands. Much better than I would have imagined. Volvo needs some better financing terms, I hope that 50% decline makes them realize it. Hummer looks like they are on life support at this point. Poor car makers. Hang in there guys.
Reply
Michael 5:21PM (8/01/2008)
Depressing.
Reply
Seminole 5:22PM (8/01/2008)
No wonder I was able to get such a great deal on my 3 series. Just picked up a 328i w/ Premium Package at 200 below invoice and 0.9% for 60mo.
Reply
Zane 5:42PM (8/01/2008)
You could have done better. I just saw this offer on the forums:
2008 new 328i sedan
White on Tan
Steptronic
Premium package
Xenon
Ipod connection
$34,700 with 0.9% = ~$375 under invoice
Seminole 5:57PM (8/01/2008)
Wow, not bad. Nothing I can do after the fact now that I got my car, oh well, I'm really happy.
Jake 6:00PM (8/01/2008)
There is no such thing as a "great" deal on a car that involves a 60mo. payment plan.
Zane 6:13PM (8/01/2008)
Sorry for going a bit OT, but what ext/int color combo did you get?
Zane 6:33PM (8/01/2008)
Jake, I'd recommend that you do some research before posting such statements. Seminole got his (or her?) car for ~32,000 @ 0.9% for 60 months =~ $545 pm. Had he not negotiated for 200 under invoice or gotten the 0.9% deal, he would have probably paid close to 33,000 @ 7% (average APR for new car purchases in the US) = $653 pm. The $100 saved can easily take care of monthly insurance bills or get him a tank and a half of 93 octane = 500-ish miles.