You didn't think we forgot to report the numbers, did you? We imagine some automakers wish we had, for instance Jaguar and Mercury, which share our Biggest Loser honor this month by dropping an identical 20.2% in sales. Another of Ford's brands, Land Rover, was the Biggest Winner, jumping 32.2% in sales last month versus August 2006.

Kudos to General Motors for pulling out a 5.3% increase in sales thanks to a big effort by Chevrolet (up 8.6%) and GMC (up 21.2%) that offset losses at the automaker's other brands. FoMoCo, meanwhile, took a hit by dropping 14.4% in sales (thanks Biggest Losers!). Even Toyota felt the crunch, slipping 2.8% in sales last month despite Lexus being up 3.6%. The newly christened Chrysler LLC reported a 6.0% fall in sales, with Dodge, Jeep and Chrysler brands all reporting lower sales last month versus 2006.

Overall, August 2007 seemed like a mixed bag for automakers, with some pulling out a victory (GM, Honda, Nissan, BMW) and others taking it on the chin (Ford, Toyota, Chrysler). This makes it hard to label August 2007 a good or bad month for the industry, but at least it's in the bag.

Biggest Winner
Land Rover 32.2% at 4,853 (08/06: 3,671)

Biggest Loser
Jaguar –20.2% at 1,359 (08/06: 1,704)
Mercury –20.2% at 12,296 (08/06: 15,417)

BRANDS
Acura –10% at 16,436 (08/06: 18,263)
Audi 7.1% at 7,620 (08/06: 7,115)
BMW 18.5% at 26,562 (08/06:22,421)
Buick –15.4% at 19,324 (08/06: 22,853)
Cadillac –2.8 at 19,481 (08/06: 20,036)
Chevrolet 8.6% at 229,012 (08/06: 210,860)
Chrysler –7.0% at 43,650 (08/06: 47,132)
Dodge –8.0% at 82,841 (08/06: 89,790)
Ford –16.1% at 180,282 (08/06:214,759)
GMC 21.2% at 51,222 (08/06: 42,262)
Honda 6.7% at 141,906 (08/06: 132,990)
HUMMER –15.4% at 5,677 (08/06: 6,711)
Hyundai 1.0% at 45,087 (08/06: 44,635)
Infiniti 8.7% at 10,252 (08/06: 9,429)
Jaguar –20.2% at 1,359 (08/06: 1,704)
Jeep –1.0% at 41,712 (08/06: 42,243)
Kia 7.0% at 26,874 (08/06: 25,114)
Land Rover 32.2% at 4,853 (08/06: 3,671)
Lexus 3.6% at 32,199 (08/06: 31,074)
Lincoln 16.1% at 10,423 (08/06:8,979)
Mercedes 1.8% at 20,980 (08/06: 20,602)
Mercury –20.2% at 12,296 (08/06: 15,417)
MINI 25.4% at 4,077 (08/06: 3,252)
Mitsubishi 19% at 13,020 (08/06: 10,954)
Nissan 6.0% at 85,275 (08/06: 80,419)
Pontiac –1.0% at 39,324 (08/06: 39,711)
Porsche 6.0% at 2,548 (08/06: 2,397)
Saab –5.0% at 3,011 (08/06: 3,168)
Saturn –4.2% at 21,117 (08/06: 22,050)
Subaru –7.5% at 16,573 (08/06: 17,809)
Suzuki 6.0% at 8,916 (08/06: 8,399)
Toyota –3.7% at 201,272 (08/06: 209,104)
Volkswagen –7.5% at 21,655 (08/06: 23,420)
Volvo 13.8% at 9,119 (08/06: 10,582)

NA: Mazda

COMPANIES
BMW Group 19.3% at 30,639 (08/06: 25,673)
Chrysler Group –6.0% at 168,203 (08/06: 179,165)
Ford Motor Co –14.4% at 218,332 (08/06: 255,112)
General Motors 5.3% at 388,168 (08/06: 368,776)
Honda America 4.7% at 158,342 (08/06: 151,253)
Nissan North America 6.3% at 95,527 (08/06: 89,848)
Toyota Motor Co. –2.8% at 233,471 (08/06: 240,178)

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