Buick has announced that the 2013 Regal will come equipped with standard eAssist when it hits dealers in the fall. As a result, the MSRP of base model will jump considerably over the 2012's starting price. While last year's Regal started at $27,055, with eAssist as a $2,000 option, the 2013 model starts at $29,015.

While we knew that eAssist would be standard in the 2013 Regal, this is the first pricing information we've seen. This further classifies the Regal as a premium sedan, and distances itself from the entry-level Buick Verano, which starts at $22,585, but can cross $30,000 when fully loaded. The downside of this move is that it detracts from the value argument when comparing the Verano and Regal.

Still, Buick hopes that buyers will be drawn in by the improvement in fuel economy. While last year's base Regal returned EPA fuel economy numbers of 19 miles per gallon city and 31 highway, the standard eAssist four returns 25/36. Scroll down for the full press release.
Show full PR text
DETROIT – The 2013 Buick Regal luxury sport sedan arrives at dealerships this fall with a standard advanced eAssist powertrain and 36 highway mpg. Two powerful turbocharged four-cylinder engines give Regal one of the most technologically advanced engine ranges in the brand's history.

"With eAssist, Buick is redefining what a 'conventional powertrain' means to customers," said eAssist global chief engineer Stephen Poulos. "It changes the fuel economy – but not the experience – for the 97 percent of new car buyers who aren't buying hybrids."

Where a hybrid vehicle requires a complex system of large, heavy batteries and electric motors, Buick eAssist uses a compact lithium-ion battery and a small electric motor/generator in place of an alternator to achieve an EPA-estimated 36 highway mpg for both the Regal and the LaCrosse luxury sedans.

The three main advantages of the eAssist system are its stop/start functionality, which turns the engine off when the vehicle is at rest; regenerative braking that gathers and stores energy that would otherwise be lost during braking, and an electric motor assist that reduces the gas engine's work during acceleration or on inclines.

"It takes advantage of the best parts of a hybrid, and eAssist is now standard equipment for Regal," said Poulos. "These new functions happen seamlessly, a requirement for Buick drivers who demand a refined driving experience. They'll really only notice a difference at the pump."

Buyers interested in more acceleration can choose from a no-cost option of a 220-horsepower, 2.0L turbocharged Ecotec engine or the 270-hp Regal GS, both with variable valve timing and direct injection. In addition to one of the most power-dense engines ever certified by the Society of Automotive Engineers, the GS offers high-performance Brembo brakes, HiPer strut suspension technology and unique design cues inside and out.

Both Regal Turbo and Regal GS are offered with automatic or manual transmissions; Regal with eAssist is available exclusively with a six-speed automatic.

The Buick Regal name, which celebrates its 40th anniversary in 2013, is a powertrain innovation pioneer. In 1975, it was the only mid-size vehicle in the United States to forego a standard V-8 engine for a more efficient V-6, while remaining competitive in performance. Three years later, the Regal employed a turbocharger.

"In 1978, Buick was the only mainstream brand offering a turbocharged engine," said GM Heritage Center Manager Greg Wallace. "Only small, performance-oriented brands like Porsche and Saab were experimenting with the same technology at the time. It was very progressive of Buick to offer a turbocharged V-6 in a mid-size luxury coupe in the late '70s."

Regal powertrain engineers continued that innovation 19 years later, when the 1997 Buick Regal GS debuted with the brand's first supercharged V-6, rated at 240 hp and 280 lb-ft of torque. It was among the most powerful and efficient vehicles in its segment and still achieved 28 highway mpg.

Today's Buick Regal combines sport sedan handling with intelligent powertrain technologies. Regal with eAssist offers five more highway mpg than an Acura TSX and six more than a Volvo S60, while the Regal Turbo and Regal GS offer more power than turbocharged four-cylinder engines from Audi, Mercedes-Benz, and Volkswagen.

Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan, Buick Verano sedan and the all-new 2013 Encore crossover. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick or at www.facebook.com/buick.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 58 Comments
      CarCrazy24
      • 2 Years Ago
      This is how it should have been in the first place...36mpg standard would have been very impressive a few years back when this made its debut.
      Chris
      • 2 Years Ago
      I suspect we will be seeing a lot more of this in the coming years, as companies try to meet CAFE standards. It's understandable, but I still wish they would leave it on the table as an option rather than making it a standard.
        axiomatik
        • 2 Years Ago
        @Chris
        It is an option. You can choose e-assist, or the turbo engine, for the same price. They just dropped the old 4-cylinder that got crummy mileage.
      kwikrdrvr
      • 2 Years Ago
      More crap pushed on the consumer. Let's get back to the days when you could order the car you wanted and not be forced to by the crap you don't need.
        cmcclarty
        • 2 Years Ago
        @kwikrdrvr
        Agree 100% The good ole days of ordering a copo or hemi car is gone.Even AC or non AC car also.
      xfk
      • 2 Years Ago
      Avg driver per year 12000 31 mpg = 387 gals x 3.75 per gal= 1451.00 with E 36 mpg 333 gals x 3.75 =1248.00 Savings per year 203.00 Ten years for it to pay for it self no thanks . Same reason nobody wants elc cars.
      Autohoor
      • 2 Years Ago
      Funny, as the price level goes up, my desire level goes way down!!!
        Chip
        • 2 Years Ago
        @Autohoor
        Amen. I saw several Regals on the lot the other day - they're nice - but not worth what they're asking.
          • 2 Years Ago
          @Chip
          [blocked]
      • 2 Years Ago
      [blocked]
        Dark Gnat
        • 2 Years Ago
        So it divides it by 10? (That's what decimate means, btw).
        Julius
        • 2 Years Ago
        Bigger beef that I have is if they decided to make eAssist part of their "standard" package, like in the larger LaCrosse, then why didn't GM package the battery better than its current trunk-eating location?
      • 2 Years Ago
      [blocked]
        • 2 Years Ago
        [blocked]
      ozric427
      • 2 Years Ago
      And what if I do not want E Assist ? Is it still possible to get a Regal with out it ? If not, it's no longer on my shopping list !!
        Harry
        • 2 Years Ago
        @ozric427
        Perhaps you should read the accompanying press release. Even someone as Dumb and Dumberer as me knows that. "Buyers interested in more acceleration can choose from a no-cost option of a 220-horsepower, 2.0L turbocharged Ecotec engine".
          NightFlight
          • 2 Years Ago
          @Harry
          The 220HP turbo is inefficient and really not all that more powerful. It is a bad tradeoff.
      carfan
      • 2 Years Ago
      this increas is NOTHING compared to the price of similar inferior quality entry level "luxury" brands such as lexus or infinti. You are basically buying a solid, superior quality GERMAN automobile for less than 30K...how can you beat that?!?
        NightFlight
        • 2 Years Ago
        @carfan
        There is nothing superior about the Regal, nothing at all. It isn't selling because it isn't superior. Period.
          carfan
          • 2 Years Ago
          @NightFlight
          I don't think your comments are relevant when you're just expressing an uneducated oppinion
      • 2 Years Ago
      [blocked]
      MrWhopee
      • 2 Years Ago
      I don't know how GM keep pushing a technologically inferior system with dubious benefits to consumers. If they made it standard for free that's another matter, but forcing consumers to buy them? I smelled another bankruptcy soon...
        flychinook
        • 2 Years Ago
        @MrWhopee
        20-25% higher mpg is a "dubious benefit"? Tell me, what are the benefits of some of the car's other standard features (which play a role in the car's price, naturally). What are the indisputable benefits of 19" wheels? Leather seats?
          Nickoo
          • 2 Years Ago
          @flychinook
          Nissan Altima gets power, better mileage, better ride, more performance, and can be had for cheaper. Anyone buying this car is not buying it for the milage/value. E-assist is a joke.
      Keldon
      • 2 Years Ago
      Good job GM, now you can expect to sell ten of them this year.
        carfan
        • 2 Years Ago
        @Keldon
        still 3 more than the lexus or infiniti will sell
    • Load More Comments
    Advertisement
    2015 Buick Regal
    MSRP: $29,990 - $39,810
    2014 Buick Regal
    MSRP: $29,690 - $39,270
    2013 Buick Regal
    MSRP: $29,015 - $34,980