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Meet German automaker BMW's vision of the future: LifeDrive.

It's not everyday that an automaker launches a new marque, let alone a disruptive vision of the future. But BMW did just that last week in Frankfurt with the unveiling of its new i sub-brand.

It's not everyday that an automaker launches a new marque, let alone a disruptive vision of the future. But BMW did just that last week in Frankfurt with the unveiling of its new i sub-brand.

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