Mini, although a small player in the overall scheme of things in the United States, performed better than any other automaker, posting a solid 51-percent gain now that its revised Cooper and Cooper S models are finally hitting showroom floors in large quantities. Mitsubishi continues to surprise, coming in second in percentage gain in February, despite offering a lineup that's lacking in excitement, and Land Rover's 22-percent rise landed a third-place position in our charts.
Moving on to much larger automakers, Lexus and Infiniti did very well, as the luxury brands that compete against each other both performed better than their larger parent companies, Toyota and Nissan, respectively (both of which were still up). Those Japanese brands bracket Jeep and GMC, which benefited due to their truck and SUV-heavy lineups. For the month, truck sales increased roughly 12 percent, while cars were down slightly overall.
Of the really big auto conglomerates, Toyota led the way with an impressive 13-percent increase in sales last month, followed by Fiat Chrysler – Chrysler, Jeep and Ram brands performed particularly well – Honda and General Motors, which continues to post sales gains despite making headlines for record recall figures.
A few more noteworthy data points:
- The seasonally adjusted annual rate for 2015 sits at around 16.24 million units, slightly below forecasts.
- BMW and Mercedes continue to go back and forth in the luxury sales race, with BMW barely outperforming its cross-country rival in February, depending on how you choose to count sales of the big Sprinter van.
- Fiat Chrysler posted its 59th straight month of sales increases in February.
- Subaru's 19-percent increase marks its 39th consecutive month of sales gains.