Honda being seduced by the darkside

The Accord and Civic sales were off by 21 percent, sending Honda’s February sales in the red and Honda has one answer: more incentives. Toyota and Nissan have been adding to the incentive pot faster than Honda and it is starting to show. Honda spent a record $2,943 per vehicle last month compared to the $4,423 average for all automakers, according to CNW Marketing. Honda’s figure also includes added content like alloy wheels and wings added to the Civic Special Edition. There is a silver lining; the 2006 Civic is not too far off.

By avant1963@cheersandgears.com
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The Accord and Civic sales were off by 21 percent, sending Honda’s February sales in the red and Honda has one
answer: more incentives. Toyota and Nissan have been adding to the incentive pot faster than Honda and it is starting
to show. Honda spent a record $2,943 per vehicle last month compared to the $4,423 average for all automakers,
according to CNW Marketing. Honda’s figure also includes added content like alloy wheels and wings added to the Civic
Special Edition. There is a silver lining; the 2006 Civic is not too far off.