Toyota Camry to get 'significant' attention in 2014?

With competition from Ford, Chevrolet, Honda, Hyundai, Kia, Mazda and Nissan mounting, Toyota is getting set to unveil a refreshed version of its Camry sedan a mere two years after it was fully redesigned.

According to a report from Bloomberg, Toyota’s move to freshen the still young Camry comes as it seeks to retain its US sales crown in the midsize segment. That desperation has lead to increased incentives and fleet sales in a bid to keep its title, all while trying to keep pace with a slew of very competent competitors.

“It’s safe to say we’ll be doing something with it,” Bill Fay, group vice president of the Toyota brand in the US, told Bloomberg during last week’s LA Auto Show. “We’ll be paying significant attention to Camry next year.”

Fay wasn’t willing to offer hints about what that “attention” would yield, but with a new Hyundai Sonata debuting in New York and increased production of the strong-sellingFusion both on the horizon, it’s possible the Camry could be in a bad way if tweaks aren’t made to keep it competitive.

We can think of some things that’d help the Camry – more luxury features and technology along with a more fashionable exterior, to name a few – but what do you want to see Toyota do different? What would Toyota need to do to the Camry to make you think about buying one? Let us know in Comments.

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