• Feb 3, 2009
When applicants were first being interviewed to replace Bill Ford as the top man in the Blue Oval Office, we wonder what exactly the process included. It turns out that in addition to being a pretty good salesman, Alan Mulally is also adept at making house calls. The FoMoCo CEO personally phoned Michael Snapper, a lawyer hailing from Grand Rapids, Michigan, to thank him for purchasing a Ford Fusion Hybrid over a Toyota Prius.

To put this into perspective, could you imagine getting a personal call from Honda's Takeo Fukui, personally thanking you for purchasing a Honda over a Harley? Or from Steve Jobs, congratulating you for choosing an iPod in lieu of a Zune? Ridiculous, no?

If this seems like nothing more than a publicity stunt, well, it's exactly that. Regardless, Ford is a company that can use all the positive pub it can get right now, and a phone call from the very top of the company symbolically sets an example that customer service is among the highest of priorities for the automaker – from the top down.



[Source: Detroit News]


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    • 1 Second Ago
  • 38 Comments
      • 5 Years Ago
      I bet Rick Wagoner personally thanks everyone who buys a GMT900 Hybrid. "Thank you for being stupid enough to buy a stickered up douche-mobile over a lighter, cheaper, roomier, more efficient, Chevy Traverse that only tows a bit less, but can still tow a boat, or maybe even a lightly loaded horse trailer. Sure the Tahoe and the Traverse both have good ground clearance and some form of four-wheel-drive, but you know, the Traverse doesn't have stickers, and that's what really matters, don't you think. So thank you, loyal dumbass for your complete lack of knowledge about cars. Alan Mullaly's gonna ring you next to convince you to buy a Town Car over an MKS. And Nardelli's after him to get you to buy a Sebring instead of....any other car on the market...or in a junkyard...or a bicycle...or anything with wheels, really."
      • 5 Years Ago
      OMFG the irony... or the genius

      Come on Autobloggers, Michael Snapper is a labor law attorney!!!

      "He has extensive and recent experience in union avoidance strategy and practice............"

      http://www.btlaw.com/person.asp?personnel_ID=393


      Let the conspiracy theories begin....
      • 5 Years Ago
      If Alan Mulally called my house I would drive to Michigan, ring his doorbell, and punch him in the face for wasting my time.

      The guy is a creep and a crook. Not that Bill Ford was any better. Mulally may know a few things about making a cokpit in an airplane but his motivations were probably more on the political side in the company rather than focusing on actual engineering. Boeing was essentially driven into the ground while he was at the top and he hasn't done much better with Ford. SO far his claim to fame has been bringing back the Taurus name. Wow just wow.

      Ford didn't take bailout money becuase it is a PR stunt. Ford really does need the money but they hope enough idiots will buy Ford products because of the PR stunt that it will save the company.

      I don't think the gamble will work, but a lot of stupid people bought the "All New" Focus so maybe it will.

      If you think Alan Mulally or any CEO does anything other than serving self interest then you are an idiot. The majority of these people don't even deserve to run a chicken shack in Georgia.

        • 5 Years Ago
        I think you need to research a lot more about Mullaly (especially his time at Boeing, as many hold the opposite view towards his leadership there)
        • 5 Years Ago
        Iridium, sounds like you got fired from Ford. From the way you speak I don't blame them. Good luck on welfare.
        • 5 Years Ago
        Iridium,
        You may report to your handlers that you tried to trash Mulally as instructed, but don't forget to report that the Autoblog community voted that your comments were just trash.
      • 5 Years Ago
      My question is, how did that guy buy a Fusion hybrid? I didn't think they were even available yet. Ford's own site simple says they are coming in the spring. When is that, exactly? March or May? Seems it's spring somewhere because somebody owns one is is getting calls from the CEO. Maybe Mullaly called him because he was the ONLY fusion hybrid owner : )
        • 5 Years Ago
        I think they're open for pre-order.
      • 5 Years Ago
      Excellent products, brilliant PR moves, shift away from just concentrating on suv's and trucks and having a diverse lineup. Not participating in the legalized robbery of Americans and Canadians. Ford is the only American automaker that deserves to survive because of these reasons.
        • 5 Years Ago
        I know rite that would be sweet. I wish the media would call it a loan like it is instead of a bailout. Its not fair at all especially when the fiance industry gets way more with no strings attached
      • 5 Years Ago
      I believe it- for as many cars sold these days, Mullaly could call every new Ford owner on his commute to work.
      • 5 Years Ago
      So, when the mileage and performance numbers came out on the Fusion Hybrid, did Toyota's executives react in the same manner as when they got news of the Genesis' NACTOY award over the weekend?
      • 5 Years Ago
      Sounds cool, but I wouldn't even believe that I was speaking to the man himself. Anyone could call me up saying they were a CEO of company xyz that I bought a product from and I'd have no idea who I was talking to =/.

      Still cool though, and regardless of the fact this a publicity stunt, it's sending a positive message about what ford thinks of your business.

      I'm traditionally very anti-ford (I'm a gm guy) but lately I've been more and more impressed.
      • 5 Years Ago
      I personally met Alan Mulally at the NADA convention two weeks ago in New Orleans, and I truly believe he's the kindof guy with genuine interest in the buyers and dealers of this company. He was incredibly nice and even gave me his email address and told me to let him know how my family dealership was doing. I applaud his turn around of FoMoCo.
      See the photos at http://crossroadsford.wordpress.com
      • 5 Years Ago
      So has Mullaly chosen a Ford/Lincoln over his Lexus yet? let's call and thank him when he does.
        • 5 Years Ago
        Dono. Saw the new MKS at the Auto Show this weekend and was impressed. Very comfortable seats and looked to be made very well....
      • 5 Years Ago
      he thanked him for the fact he was not an idiot
      • 5 Years Ago
      WTF is Mullaly when the Ford is in the shop getting fixed? Notwithstanding Ford's reduction in warranty costs....

      I recall a project manager class case years ago in regard to Ford's Probe transmission vs the same trans mfd in Japan....1/10 the warranty costs of the Jap trans nothwithstanding the identical design. Seems the Japs would have six-sigma parts...one in a million parts failed the specs....Ford would do their standard machining and inspect and reject...tolerance stackup led to poor warranty costs.

      I suspect Ford is leaning more towards six sigma...but the Japanese are already into seven sigma
        • 5 Years Ago
        Ah the Probe. A car one never wants to be "rear-ended" by.
        • 5 Years Ago
        @ TigerMil

        You are about a decade behind. Ford implemented its six-sigma plan back in 1999.

        http://www.qualitydigest.com/june03/articles/02_article.shtml


        I'm not aware of any auto OEM who implements 7-sigma. Could you name the Japanese company that has?
        • 5 Years Ago
        Yeah, like Six Sigma was a japanese creation... It was created by Motorola and it's used by Ford in each one of its plants around the world.
        • 5 Years Ago
        Huh? What are talking about? Did you just feel like hearing yourself talk?

        In case you haven't noticed this is not the 1980's or the 1990's anymore.
        • 5 Years Ago
        Let it go Biatch!
        • 5 Years Ago
        Six sigma is bullcrap anyway. Why argue about it?
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