Lexus, Toyota, Honda, Chevrolet top customer retention survey

According to the J.D. Power and Associates 2005 customer retention survey, Lexus leads the industry in new vehicle buyers/lessees who replace their car with a vehicle from the same company. Lexus retains 63 percent of its new-car customers, compared to an industry-average 49.6 percent. Following Lexus on the list were Toyota (62.6 percent), Honda (59.9 percent), Chevrolet (57.3 percent) and Hyundai (56.3 percent). If you’re curious about trends, in 2003 Chevrolet led the survey with 60.8 percent, followed by Toyota (59.3%), Mercedes-Benz (58.7%), Ford (58.1%) and Honda (57.1%).

By s.waterman@p1data.com
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According to the J.D. Power and Associates
2005 customer retention survey, Lexus leads
the industry in new vehicle buyers/lessees who replace their car with a vehicle from the same company.

Lexus retains 63 percent of its new-car customers, compared to an industry-average 49.6 percent.

Following Lexus on the list were Toyota (62.6 percent), Honda (59.9 percent), Chevrolet (57.3 percent) and Hyundai
(56.3 percent).

If you’re curious about trends, in 2003
Chevrolet led the survey with 60.8 percent, followed by Toyota (59.3%), Mercedes-Benz (58.7%), Ford (58.1%) and Honda
(57.1%).