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20 taglines entered, only one emerged. It was of course BMW’s famous catchphrase, “The Ultimate Driving
Machine,” which, as one commenter noted, truly is the ultimate tag line. It’s no wonder BMW has used it since
1973.
While BMW stole nearly a quarter of the votes cast, second-place finisher Porsche with its tagline,
“There is no substitute” managed to scrounge up a solid 13-percent with Mazda’s
“Zoom-Zoom” not far behind with a solid 10-percent of the public’s favor.
No other
tagline managed to garner enough votes to earn a double-digit percentage of the tally. The biggest bottom feeder was
Buick with the tagline “Beyond Precision” that only managed six votes.