2018 Volkswagen Atlas priced right for the midsize SUV segment

It's one of the most affordable three-rows available.

  • Image Credit: Volkswagen
Today, Volkswagen announced pricing on the all-new American-built Atlas three row crossover. At $31,425, the base Atlas sits at the low end of the segment, just undercutting the Honda Pilot, Toyota Highlander, and Mazda CX-9. While that may look great on paper and in ads, the low MSRP isn't the entire story with Volkswagen's new flagship SUV.

A base $31,425 Atlas comes front-wheel drive and a 2.0-liter turbocharged four. In its press release, Volkswagen says this model will not be available at the model's launch in May, only arriving at dealerships later this year. The 2018 Atlas will have several trim levels (S, S Launch Model, SE, SE w/Tech, and SEL). There will be limited availability for the S Launch Model, which only comes with Volkswagen's 3.6-liter VR6 engine.

While you can purchase an optioned-out Atlas SEL with the 235 horsepower turbo 2.0-liter, 4Motion all-wheel drive is only available on the 276 horsepower VR6 as an $1,800 option. Moving from four to six cylinders will also cost $1,800. That's roughly the same as the competition, though the Pilot and Highlander come standard with the V6.

The Atlas S FWD comes decently equipped with standard features like LED headlights, a 6.5-inch infotainment display with Bluetooth, Apple CarPlay, and Android Auto. The limited production Launch Edition adds a panoramic sunroof, a larger infotainment display, and satellite radio.

Stepping up to the SE and SEL models allows customers to add $625 captain's chairs in the second row or the $1,960 R-Line appearance package. The Atlas SE adds heated mirrors, automatic headlights, rain-sensing wipers, blind spot monitoring with cross traffic alert, foglights, keyless entry with push-button start, a leather-wrapped steering wheel, leatherette seating with heated front seats, and a 10-way power driver's seat. The SE trim also features a 8.0-inch touchscreen infotainment system with SiriusXM satellite radio, an 8 speaker sound system, and 3 additional USB ports.

The SE w/Tech adds a bunch of new goodies like adaptive cruise control, forward collision warning with active braking, and lane departure warning. Additional features include a power lift gate, remote start, 3-zone automatic climate control, and an auto-dimming rearview mirror.

An Atlas SEL is equipped with a panoramic sunroof, 8-way power passenger seat, a memory function for driver's seat and exterior mirrors, front and rear parking sensors, and a 115v power outlet in the second row. VR6 models come with a factory equipped tow hitch.

The top-dog SEL Premium is only available with the VR6 and all-wheel drive and comes with all of the previous options, adding a 12.3-inch digital dash, 20-inch wheels; navigation, LED taillights, power-folding mirrors with puddle lights, true leather seating, ventilated front seats, heated rear seats, a heated steering wheel, automatic high beams, and new ambient lighting. The Atlas SEL Premium also adds parking steering assist, a surround view camera and the 12-speaker Fender audio system.

The Atlas goes on sale this May at dealers nationwide.

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