First, Toyota picked up sponsorship of soccer with the Chicago Fire's stadium, renamed Toyota Park. Now, Japanese automakers are making inroads into the world of professional hockey -- Honda has announced it will sponsor the National Hockey League's Anaheim Mighty Ducks' home ice. Currently known as Arrowhead Pond, the venue will be renamed for the first time in 13 years in October, when it will change over to the Honda Center. The deal represents Honda's first naming agreement.
[Source: The Car Connection]