In the midst of the fervor over the World Cup, Toyota has high hopes for soccer in Chicagoland, where it has bought the naming rights for the Chicago Fire's home stadium for the next 10 years. Toyota Park, as the $95 million stadium is to be called, will help Toyota and its dealers in Chicago gain visibility. Toyota is currently the number two brand in the area (behind Chevrolet).
Toyota Park, which is located at Harlem and 71st in Bridgeview, will host the home games of the Chicago Fire, as well as serve as the venue for concerts and other events. The Fire plays its first game there today.
[Source: Chicago Tribune]