- Jan 31, 2011
Report: Chrysler wants 'S' branding to appeal to youth market [w/poll]
In order to entice younger buyers, Chrysler reportedly plans to enhance its so-called 'S' sub-brand, starting with the refreshed 200 sedan (the old Sebring) and the more heavily revised 300, that Chrysler says will appeal to those who want something a little more "edgy."
Exterior chrome will be blacked-out, interior wood will be replaced with carbon fiber and traditionally staid interior colors will now be offered in brighter red hues. There won't necessarily be any modifications to the car's driving characteristics, as this is intended to be a styling exercise only.
Automotive News reports that an S version of the 200 will go into production this spring, followed an an unspecified time by the 300. Think it's a good idea? Let your opinion be heard in our completely informal poll below.
[Source: Automotive News – sub. req.]