• Jan 31, 2011
The average age of those who buy new Chryslers? Sixty-two. That's not good for a brand that's looking to expand into new markets and thereby increase sales. Invariably, such a strategy means younger buyers will need to be lured into the showroom.

Chrysler 300S badgeIn order to entice younger buyers, Chrysler reportedly plans to enhance its so-called 'S' sub-brand, starting with the refreshed 200 sedan (the old Sebring) and the more heavily revised 300, that Chrysler says will appeal to those who want something a little more "edgy."

Exterior chrome will be blacked-out, interior wood will be replaced with carbon fiber and traditionally staid interior colors will now be offered in brighter red hues. There won't necessarily be any modifications to the car's driving characteristics, as this is intended to be a styling exercise only.

Automotive News reports that an S version of the 200 will go into production this spring, followed an an unspecified time by the 300. Think it's a good idea? Let your opinion be heard in our completely informal poll below.


[Source: Automotive News – sub. req.]


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    • 1 Second Ago
  • 102 Comments
      • 3 Years Ago
      Chrysler needs some new top executives...period. The crumby 202 horse power engine in the Jeep Wrangler is a joke. The Jeep Commander was a flop, so what are they doing, making another Commander but bringing back the Wagoneer name to stick on it..duh. Dodge trucks have suspension and wheel bearing problems. Everybody knows this yet nothing is done to remedy the problem. Changing the interiors of the same old cars isn't going to do a darn thing. They need something new that people actually want. Maybe they should be pioneers in bringing small diesels to the USA. VW diesels sell out everywhere and are hard to find. More of the same isn't going to cut it. Sorry Chrysler.
      • 3 Years Ago
      I agree with you. I'm 30's and I don't think very many people in their 20's should buy Chryslers. I think Dodge is the way to go.
      • 3 Years Ago
      What is that I smell? Oh yes, FAIL!
        • 3 Years Ago
        Really?

        You think that this new cars by Chrysler will get the young buyers??

        They may get ppl like 30~40 but, not younger than that. Also rebadged Fiats? What they need is to get back Plymouth or something like that...

        You maybe call me a troll, but the fact is that GM and Ford are doing much better than Chrysler...
        • 3 Years Ago
        Well It did not sounded troll for me, but next time I will watch it out...
        : )
      • 3 Years Ago
      I'm in my early 30's and I consider a de-chromed 300 way before a chromed out one
      and definitely woudl go carbon fiber bits on teh interior before plastic chrome bits

      I think the S makes sense, but if they want to really lure me in a sportier tunned version with the de-chrome package would be awesome
      Jeff
      • 3 Years Ago
      Sheesh, so many Chrysler haters. Some of you should really READ the current long term reliability charts...they are not what you believe them to be...Honda and Toyota have been slipping. VW has always dragged at the bottom..Chrysler products have tended to be in the middle or 3rd quartile; not the worst, not the best either. Some particular vehicles have done rather well, actually (like the PT).

      Not sure what the deal is w/needing "young" buyers...the 300 was all the rage among hip-hoppers not too long ago. I like the 300 a lot...it just gets very expensive when you load it up, easily past $40k. It's a fine driving car and comfortable as well.

      I've owned several of their cars over the years, and they are typically a mixed bag. Some held up better than others. And, I actually own the dreaded Sebring (2009)....shockingly, it's been one of the most reliable cars I've ever had, even if it does have a few performance related shortcomings.

      Chrysler is still trying to recover from the mess Mercedes & Cerebus made of what was once a very successful, and highly innovative company. Once upon a time, Chrysler was an engineering leader in the automotive field...go figure, huh?

      [they also were into aeronautics, heating & cooling and a few other things]
      • 3 Years Ago
      I have a 99 Chrysler Cirus, which was named "car of the year" by Car and Driver. It only has 32,000 miles on it ( it was my mothers), looks like new, and have never had a problem with it. Intend to drive it anothe five years or so!!
      stevelauper
      • 3 Years Ago
      I do not care if they put an S, P, or X on their cars. I wish they would concentrate on making a dependable car.
      • 3 Years Ago
      Has anyone considered that Chrysler is bought by older people because they are the only ones who can afford them?
        • 3 Years Ago
        Have you bought one? Or driven one regularly?

        I'm 30 and I've owned a Chrysler 300c AWD for 2 years. I was only able to afford it because I worked at the dealership and it was a trade in. This car is wasted on old people, it's so nice to drive and own. No, it's not a sporty as I would like. And no, I wouldn't touch the current Sebring/200.

        I think if they're going to try to get younger buyers (and it's debatable if Chrysler should even try) they need to go sporty/less expensive, rather than style.
        rjander03
        • 3 Years Ago
        They're purchased by people who don't know better.
      • 3 Years Ago
      Rich, at one point a Chrysler Imperial cost as much as a Rolls Royce...
      If their management wasn't so incompetent for so many years, that would still be true. Very sad...
      • 3 Years Ago
      More real jeeps.
      • 3 Years Ago
      I would try to make cars that aren't on the rock bottom of the reliability chart and THEN start worrying about attracting younger buyers.
        • 3 Years Ago
        Young buyers know when they are being pandered to and despise it. Leave the alphabet soup of your nomenclature alone.
        • 3 Years Ago
        Except that Chrysler has never been rock bottom in reliability. All thru their history they have scored in the middle of the pack on JD Powers 3 year reliability study. Before you shrug that off, scoring in the middle of the pack (sometimes a little better, sometimes a little worse) means you have on many occasions done better than a host of makers including but not limited to VW, Suzuki, Hyundai, Mazda, Nissan, Mitsu, Land Rover, Jag, Volvo, and Audi. And that's just the foreign nameplates. Domestics include Pontiac, Chevy, Olds, and Lincoln. Also included in this list is a certain German company that "merged" with them. That's right. When Daimler grabbed Chrysler, Mercedes had more reliability problems. But the way the press spun it Mercedes was going to "teach" Chrysler about quality. I guess the press thought that foreign automatically equals better.

        Now fast forward to today and Chrysler has less recalls and less total vehicles recalled then any of the big 6 automakers in North America.

        So who's rock bottom? Historically it's been VW and Land Rover. Jag was a bottom dweller also but has done a lot better lately.
        • 3 Years Ago
        @gruv

        i have to agree. something about seeing SRT-8 on the back of a 300 just looks menacing. Im way under my 30's and when my insurance drops im going after the 300 SRT-8. Dodge is ok with the charger on the SRT but cops drive chargers which makes them not as cool. Young buyers like luxury too. Nothing like pulling up somewhere in a car nicer than the people around you 20+ years older.
        etr3742
        • 3 Years Ago
        Reliability is not the issue anymore the vehicles are...The younger generation is not looking to drive the poor-mans-bentley. They are looking to drive a small good looking car with all the connectivity gadgets right at their fingertips...Look no further than the Cruzes, Focus', Fiesta's, Mazda 3's and Versa's for your large young market. Even the afluent are going after small coupe and 4 door's like BMW 3's and Audi A4/A5's...Dump the boats and start making some jet-skis and chrysler will be back in the thick of things...And for goodness sake drop the Caliber and bring back the Neon. Yes it was cheap weird looking vehicle but more people young and old owned one because of the reasons I stated above...
        • 3 Years Ago
        Agreed. Yes, I think Chrysler could do a lot more to appeal to younger buyers, but they should concentrate on making higher quality vehicles first.
        • 3 Years Ago
        Sorry, I should have been clearer - "SRT" should be a Dodge-specific label - it's what they're more famous for, so Dodge should run with it.
        • 3 Years Ago
        S cars are Audis, not Toyota Corollas, and not Chryslers. SRT= what Chrysler should be focusing on.
        • 3 Years Ago
        Marmot

        I'm downrating you because your attitude is typical of ignorant BIG3 haters. I've owned two Chrysler 300's and both were highly reliable cars. The only downside with the first one was tire rods wearing out because I used 22' rims. My new SRT8 is highly reliable and I NEVER have a problem with it.

        You have most likely never owned one and are just talking sh!t

        To address the question of the "S" cars.

        They don't make any sense.

        "S" used to be "SRT design group" which gave the HemiC car nicer 20" wheels and the Kicker sound system without the gas mileage of the 6.1 Hemi. Most of us SRT owners don't like the S cars because we don't wanna see people with cars that look like SRT8's but don't have the 6.1. Considering how much the new Charger has, there really is no reason to step up to a 300 if you just need a car with lots of features. The 300 is a luxury car now and I doubt "youth" will be buying them.

        I reviewed the new 300 and made videos for the DODGE Charger 2011.
        http://www.epinions.com/content_539190136452
        • 3 Years Ago
        Flashpoint, I'm downrating you because you are typical of the childish attitude of many here who downrate whenever anything uncomplimentary is said about the Big 3, no matter how valid the point might be.
        • 3 Years Ago
        @John: Pretty sure there's an SRT8 300C, last gen anyway.
        • 3 Years Ago
        Oh, and the SRT6 Crossfire. So yeah, two SRT Chryslers.
        • 3 Years Ago
        ________Toyota just today recalled another 2.5 million vehicles or 19.5 million begining Oct, 2010; very interesting wouldn't you agree?
        • 3 Years Ago
        Marmot

        I'm downrating you because your attitude is typical of ignorant BIG3 haters. I've owned two Chrysler 300's and both were highly reliable cars. The only downside with the first one was tire rods wearing out because I used 22' rims. My new SRT8 is highly reliable and I NEVER have a problem with it.

        You have most likely never owned one and are just talking sh!t

        To address the question of the "S" cars.

        They don't make any sense.

        "S" used to be "SRT design group" which gave the HemiC car nicer 20" wheels and the Kicker sound system without the gas mileage of the 6.1 Hemi. Most of us SRT owners don't like the S cars because we don't wanna see people with cars that look like SRT8's but don't have the 6.1. Considering how much the new Charger has, there really is no reason to step up to a 300 if you just need a car with lots of features. The 300 is a luxury car now and I doubt "youth" will be buying them.

        I reviewed the new 300 and made videos for the DODGE Charger 2011.
        http://www.epinions.com/content_539190136452
        • 3 Years Ago
        Flashpoint

        HOW DO YOU KNOW Marmot never had a Chrysler?

        (I tried to quote your comment but I messed up)
        • 3 Years Ago
        @Gruv: "S" is Audi, "SS" is Chevy, and "SRT" is Dodge - none of these are for Chrysler.

        IMO, if Chrysler is trying to compete with BMW M, Benz AMG, Caddy V with Chrysler "S", shouldn't they at least follow step with a track-worthy upgrade?
      • 3 Years Ago
      Chrysler needs to go back to the cars they made in the late 60's early 70's. You could get a Dodge dart 2 Dr with a 360 in it with a stick. It was available in probably 8-10 colors and 4 or 5 interior colors. Those cars were reasonably priced, and damn hard to kill.

      Dart
      Charger
      cuda

      Great good sized cars available with 3 engine choices

      Oh for the times when cars looked nothing like the other brands.
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