The average age of those who buy new Chryslers? Sixty-two. That's not good for a brand that's looking to expand into new markets and thereby increase sales. Invariably, such a strategy means younger buyers will need to be lured into the showroom.
In order to entice younger buyers, Chrysler reportedly plans to enhance its so-called 'S' sub-brand, starting with the refreshed 200 sedan (the old Sebring) and the more heavily revised 300, that Chrysler says will appeal to those who want something a little more "edgy."
Exterior chrome will be blacked-out, interior wood will be replaced with carbon fiber and traditionally staid interior colors will now be offered in brighter red hues. There won't necessarily be any modifications to the car's driving characteristics, as this is intended to be a styling exercise only.
Automotive News reports that an S version of the 200 will go into production this spring, followed an an unspecified time by the 300. Think it's a good idea? Let your opinion be heard in our completely informal poll below.
|Yes. Sounds like a good way to bring in younger, style-conscious buyers.||2616 (29.3%)|
|No. Leave younger buyers to Dodge and leave Chrysler alone.||3613 (40.4%)|
|I don't know. Guess we'll find out in the spring...||2711 (30.3%)|
[Source: Automotive News – sub. req.]