![Gran Turismo 5 demo coming to PSN on Dec 17, GT Academy returns [w/VIDEO]](http://www.blogcdn.com/www.autoblog.com/media/2009/12/370z-gt-academy_143x85.jpg)
Bugatti: "the next one will be even more expensive"
What's next in the Bugatti pipeline?
Rumors of Bugatti's demise have been greatly exaggerated, while rumors of a second Bugatti model have been confirmed. In a recent interview with an Arabian Gulf journal, Bugatti spokesman Julius Kruta revealed: "Even though it is not economically viable for us, we will do it again. We have bigger plans for the future and the next one from our stables will be even more expensive than the Veyron."
The use of the word "next" by industrial giant VW suggests that Bugatti is not preparing only one more model, but several. Previous reports suggested that Bugatti was working on Project Lydia, a track-oriented hyper-ultra-super-duper-car to eclipse even the Veyron's performance figures, although there are rumors that future models from the pinnacle automaker could include an über-luxury super-sedan, a smaller high-performance sports/luxury sedan and a $200k supercar. Although the first of those three would likely be positioned above Bentley's flagship Arnage, the second and third would provide direct competition for other products from the VW Group, like the Lamborghini Gallardo on the one hand and the Audi RS6 on the other...not that poaching each other's products has ever stopped Volks before. With the prospect of an expanding Bugatti looming on the horizon, we doubt anyone will take notice.
[Source: Emirates Business 24|7]
Reader Comments (Page 1 of 1)
Richard 10:00AM (2/03/2008)
Oh! God! I hope it has a little pick-up bed on it!
You know, just bid enough to carry the hounds and the pheasants!
Reply
Cyx 10:08AM (2/03/2008)
God,VW is crazy!
Reply
Mobius_1 10:31AM (2/03/2008)
Just watched "Clarkson's supercar showdown" today and I have to say, I am utterly, completely, totally staggered and astounded by the Veyron
Reply
tekdemon 11:09AM (2/03/2008)
Needs more cylinders. And more turbos.
And possibly more wheels. They need to invent the world's first 8 wheeled, 64-cylindered, 8 turbo'ed car.
With 10,000 horsepower.
And it should run on sunshine.
Reply
stang_fan 11:55AM (2/03/2008)
Wow, you have to hand it to car companies and movie studios. Both claim they lose money on each "masterpiece" they produce, and that the next one will be even more expensive (so it tops the current offering), YET...they still keep cranking out the product.
Reply
dean 12:35PM (2/03/2008)
Ha! "Smither...release the hounds."
Reply
Richard 12:57PM (2/03/2008)
Oh! Yeah!
And a rack for that brace of Berettas!
(Beretta - for all you Chevy fans - is one of the better brands of firearms for "birding")
John 12:30PM (2/03/2008)
Regardless of price tag, you can bet every single one will be sold before production even starts.
Reply
why not the LS2/LS7? 1:01PM (2/03/2008)
That wasn't true last time. Why would it be true this time at an even higher price?
porschedevotee 4:44AM (2/04/2008)
@why not the LS2/LS7
Remember the Pur Sang? Yeah... I'd kinda be willing to put money down that they can sell something that surpasses even the Veyron's "ordinary" ridiculousness, and at nearly whatever price they put on it.
why not the LS2/LS7? 1:05PM (2/03/2008)
It's the classic brand slide. Make a name making a very expensive vehicle and then use that name to cash in by selling a slightly cheaper model. And repeat.
You're geniuses, VW. Don't let anyone tell you otherwise. And playing the victim "it's not economically viable..." Ha, like VW ran their business as a charity. I'd be more respectful of Bugatti if their rep weren't trying to hoodwink me here.
Reply
Franz 1:38PM (2/03/2008)
Hope I win the lottery by then. I've always wanted a hyper exotic. I'd take mine to track days and scare people.
Reply
porschedevotee 4:42AM (2/04/2008)
You'd probably take it to track days and end up scaring yourself.
mk 1:56PM (2/03/2008)
I wish people in the auto industry would focus on building fantastically good cars for actual people.
Most affordable cars, below 40k, let's say... are anywhere from a joke, to pretty nice. But they tend to hover around "merely adequate" for the prices they cost, out of the average household budget.
Why aren't companies scrambling to make cars FANTASTIC at those price points?
Instead they want to one up their own million-dollar, committee-designed, stratospheric hyper car with "more"?
Why not sell "more" to tens of millions of people, rather than selling a million "more" to ten people?
Reply
Big 2.5 2:42PM (2/03/2008)
Isn't why they are two different brands under the same owner - VW for people, Bugatti is for better-off people...
Reply
clevershark 3:41PM (2/03/2008)
So, the next one will be so expensive that only oil sheiks and Roman Abramovitch will be able to even get into the showroom to look at it.
Reply
adrian 3:57PM (2/03/2008)
A waste of time and money.
Reply
Turbofrog 10:21PM (2/03/2008)
Because more expensive vehicles have higher margins.
It's pretty much as simple as that.
Reply
Turbofrog 10:22PM (2/03/2008)
Weird. That was supposed to be a reply to mk. Oh well.
Reply