Ford’s Affordable EV Truck: Coming Q4 2027
Ford has been hyping up its affordable EV truck lately. We all know it’ll be called the Fathom, and the prototype has been spotted multiple times already. Ford has even released ‘official spy shots’ of the battery-powered pickup, getting buzz going as early as now.
The Fathom is scheduled to make its world premiere during the second half of 2027, with preorders opening early next year. Ford has even launched a teaser website showing off some features that we may see in the production model.
Jim Farley/X
Key Details, as Told by Ford
Per the Detroit Free Press, Ford CEO Jim Farley gave some hints on what we could expect from the Fathom. During a Wall Street analysts call, Farley said “It completely blew me away. Zero to 60 is huge … and the hands free experience was like something I’ve never experienced. Fathom is really a breakthrough product. It’s highly capable, innovative, affordable.”
Farley also reiterated the price of the Fathom, promising it’ll start under $30,000. Upon checking the teaser site, the CEO is, so far, making good on that, as the base price is currently listed at $28,350. At the very least, that’s the target base price, and that may still move up as its launch date draws closer.
Andrew Frick, president of Ford Blue and Ford Model e, provided even more details about the Fathom. It won’t just be sold in one trim, but rather, several will be available. For now, there’s now mention how many variants the electric pickup will have, but said “we’ll have a range that goes to the high $30,000 range. And we’ll have a couple different offerings within that.”
Jim Farley/X
Wide Price Span
Should Ford be able to keep the promise of a sub-$30,000 base price, the Fathom will have a price spread of about $10,000. That leaves a lot of room for trims to be made, along with other options. Either way, it will be interesting to see how Ford will structure the model lineup, given that it’s gunning for EV owners looking for more utility, as well as conquest sales from hybrids and pure combustion vehicle owners. The fact that the company aims to make the entire Fathom lineup go for under $40,000 is a bold and ambitious move, but it should help the company see more success in the EV market.
Frick says they expect the Fathom “to attract new and used EV buyers, but also (gasoline) and hybrid customers, especially because we’re going to have much lower operating costs than even a mainstream hybrid vehicle.”
The pickup rides on the UEV architecture, and it’s also known as the Universal Electric Vehicle platform. It’s a clean-sheet design developed by a skunkworks team based in Long Beach, California. Ford needs the Fathom to be a great success, especially since the company invested greatly in to the new chassis. Should it be able to do that, it has the potential to spawn more models from the UEV platform, such as affordable EV crossovers and sedans, and hopefully banish memories of the F-150 Lightning’s slow sales.
Jim Farley/X
About the author
Anton Andres
News Editor