Cadillac Shows Off New Luxury Car To Take on Germans
Cadillac is showing off a low-lying two-door coupe that likely is the prototype for the brand’s re-entry into the big, elegant and expensive luxury car market.
Cadillac is showing off a low-lying two-door coupe that likely is the prototype for the brand’s re-entry into the big, elegant and expensive luxury car market.
The four-seat Elmiraj concept car, with steep angles at the corners, vertical LED headlamps and huge 22-inch wheels, was unveiled Thursday at a luxury car event in Carmel, Calif.
The car, about the length of an Audi A8 or Mercedes S-Class, is built on the underpinnings of a new full-sized Cadillac sedan that is under development, said David Caldwell, a spokesman for the General Motors brand. GM CEO Dan Akerson has said a new ultra-luxury rear-drive Cadillac is coming in the next two years.
The look of the Elmiraj could show up in the new sedan, and a coupe is an option as a variation of the new car, Caldwell said.
A rear-drive coupe andy sedan are seen as critical for Cadillac’s comeback in the U.S., as well as in European markets and especially China. Luxury cars, as defined by BMW and Mercedes-Benz, are rear-drive cars with or without an all-wheel-drive system aboard. GM executives have long said they need to have cars in this category to fully compete.
The Elmiraj is 205 inches long, about five inches longer than the XTS, which currently is the biggest Cadillac. If the Elmiraj or the sedan go into production, they would be GM’s first entry into the large luxury performance car category since the DTS went out of production in 2010.
“It explores performance driving, as well as how we’re approaching elevating the Cadillac range,” Mark Adams, the brand’s design director, said in a statement.
Cadillac said the Elmiraj will take advantage of lightweight metals to cut weight and raise fuel economy. But the car will be powered by a 4.5-liter, twin-turbo V8 that puts out around 500-horsepower.
Inside, the Elmiraj has high-performance seats that are designed to support spirited driving, Cadillac said. The dash has backlit titanium trim with camel leather and wood trim from hand-picked fallen Brazilian rosewood.The car also has a large 10-inch, high-resolution touch screen for navigation and Internet connectivity. The screen can be hidden in the instrument panel when not in use.
The car was designed at GM’s studios in North Hollywood, Calif., and built by hand in Michigan. Designers were influenced by the 1967 Cadillac Eldorado two-door luxury coupe, as well as the CTS-V coupe now on the market, Cadillac said.
Caldwell said it’s too early to say when or if the Elmiraj would go on sale or how much it would cost. Its Audi and Mercedes competitors start from $75,000 to $90,000.
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Car owners are seeing an increase in problems with vehicles they’ve purchased in the past three years, says research firm J.D. Power, which recently released its Vehicle Dependability Study. The research firm says car owners are seeing more problems with engines and transmissions than in prior years. The problems are particularly bad with 4-cylinder engines, Power says. Owners complain frequently about engine hesitation, lack of power, and rough gear changes, the firm says. For 27 years, J.D. Power has been conducting surveys of new car owners to gather data about problems with their vehicles. The dependability study collects this data and rates cars and brands based on the numbers of reported problems over three years of ownership. The results are adjusted based on sales numbers to determine a number of “problems per 100 vehicles.” While J.D. Power does not release the specific numbers for each model, it does release the numbers for each brand, as well as for the industry as a whole. Additionally, it offers the top performers in each segment, such as crossovers, trucks and luxury vehicles. We’ve compiled a gallery of the highest and lowest scoring brands in the 2014 Dependability Study. Head through to see who was at the top and bottom of the list.
No. 5 Best – Buick
Problems Per 100 Vehicles: 112Buick, one of GM’s luxury brands, took the number five spot on the JD Power list this year with 112 problems per 100 vehicles. Hearing the word “Buick” probably doesn’t immediately conjure the word “quality” in many minds, but the numbers don’t lie: It’s one of the most dependable brands out there right now.Research MoreShop New Buick VehiclesShop Used Buick Listings
No. 4 Best – Acura
Problems Per 100 Vehicles: 109Acura, which is Honda’s luxury arm, took fourth place on this year’s study with 109 problems per 100 vehicles. This isn’t surprising. Honda has been known for making reliable vehicles for years, and with the extra attention and quality that goes into more expensive luxury rides, the end result is a brand that is among the most dependable on the planet right now.Research MoreShop New Acura VehiclesShop Used Acura Listings
No. 3 Best – Cadillac
Problems Per 100 Vehicles: 107 We already saw one GM brand on the list of the most dependable vehicles (Buick). Here’s another.Cadillac is the higher-end luxury brand in GM’s portfolio. It has had a resurgence as of late, bringing to market cars that are better looking, more fun to drive and, as this study suggests, much more reliable.Research MoreShop New Cadillac VehiclesShop Used Cadillac Listings
No. 2 Best – Mercedes-Benz
Problems Per 100 Vehicles: 104 German cars tend to have a poor reputation for reliability.Mercedes-Benz, however, seems to want to put that sentiment to bed. With only 104 problems per 100 vehicles, the luxury brand took the number two spot on the list. Considering how much these cars tend to cost, it’s nice to know that they will generally last you a while.Research MoreShop New Mercedes-Benz VehiclesShop Used Mercedes-Benz Listings
No. 1 Best – Lexus
Problems Per 100 Vehicles: 68 With just 68 problems per 100 vehicles, Lexus blew the other brands out of the water and took the top spot as the most dependable brand. These numbers suggest that the luxury arm of Toyota, which has a great reputation for reliability in its own right, is the most well-built car brand out there. This isn’t really surprising: Lexus took the top spot in last year’s study, too.Research MoreShop New Lexus VehiclesShop Used Lexus Listings
No. 5 Worst – Hyundai
Problems Per 100 Vehicles: 169 While Hyundai has been on a roll with a stable of sharp, fuel-efficient vehicles, dependability seems to be holding the brand back. The Korean automaker, which, to be fair, has drastically improved the quality of its cars over the past decade, still suffers from having 169 problems per 100 vehicles.Research MoreShop New Hyundai VehiclesShop Used Hyundai Listings
No. 4 Worst – Jeep
Problems Per 100 Vehicles: 178Jeep is known for making some of the most capable off-road vehicles you can buy. But while they may be able to tackle the Rubicon Trail with minimal issue, dependability seems to be a mountain that the brand cannot scale. The American SUVs suffered from 178 problems per 100 vehicles, according to the study.Research MoreShop New Jeep VehiclesShop Used Jeep Listings
No. 3 Worst – Land Rover
Problems Per 100 Vehicles: 179 Almost everything said about Jeep on the previous slide can apply to Land Rover. A Land Rover is arguably the best vehicle you can have if you need to get across the Sahara, but if you’re tackling the concrete jungle, it’s not a great option. The British brand, which is owned by India’s Tata Motors, had 179 problems per 100 vehicles, according to J.D. Power.Research MoreShop New Land Rover VehiclesShop Used Land Rover Listings
No. 2 Worst – Dodge
Problems Per 100 Vehicles: 181 TheDodge brand has suffered since the Great Recession decimated Chrysler, its parent company. Its cars have been mediocre, lagging well behind competitors from companies like Ford, Chevrolet, Toyota and Mazda in almost every aspect. A big problem that Dodge will have to overcome is dependability, as, according to the study, for every 100 of its vehicles, there were 181 problems.Research MoreShop New Dodge VehiclesShop Used Dodge Listings
No. 1 Worst – Mini
Problems Per 100 Vehicles: 185 Mini, which is a British brand built by BMW, has always been known for its novelty, cute design and fun-to-drive demeanor. It has not, however, been known for reliability. According to the J.D. Power study, Mini suffered from 285 problems for every 100 vehicles, solidifying its place as the least dependable car brand out there right now.Research MoreShop New Mini VehiclesShop Used Mini Listings