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Audi is using the marketing muscle of one of the most successful Australian athletes of all time to lead the launch
of the new A3 in that continent. The theme of the ads is global, one of movement, but obviously Thorpe is a local
twist. Perhaps Audi can get Tom Brady…or Michael Phelps to push the A3 in the U.S. Except most people probably forget
who our Olympians are around October.