More marketing talk, Toyota king

does a sort of a roundtable with auto watchers about what companies are doing right and who’s on top. Again it seems like most say that Toyota reigns supreme, but one pundit agrees with us stating that their design is too middle of the road and someone like Nissan could steal buyers because of their edgy vehicles. One flub we saw was a comment that automakers need to satiate the “urban market” to be successful using the 300C and Cadillac Escalade as the examples. While that demographic may have made those two models more successful we’re not quite so sure if the latest entry-level car, small-SUV etc. needs the 50 Cent seal of approval.

By dave.thomas@weblogsinc.com
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IndustryWeek.com

does a sort of a roundtable with auto watchers about what companies are doing right and who’s on top. Again it seems
like most say that Toyota reigns supreme, but one pundit agrees with us stating that their design is too middle of the
road and someone like Nissan could steal buyers because of their edgy vehicles. One flub we saw was a comment that
automakers need to satiate the “urban market” to be successful using the 300C and Cadillac Escalade as the examples.
While that demographic may have made those two models more successful we’re not quite so sure if the latest entry-level
car, small-SUV etc. needs the 50 Cent seal of approval.