Automotive News reports today that Ford Motor
(“Innovation is our mission”) is launching its own year-end incentive program, called “Keep It Simple.”
Much like GM’s Red Tag program, Keep It Simple
emphasizes the one-price selling that was a popular feature of the summer’s “employee-pricing” programs.
Fords will feature window stickers showing the MSRP, the Simple Plan price, cash incentives, and the bottom-line
price. (Does MSRP really mean anything any more? Come to think of it, did it ever mean anything?)
As an example, a 2006 Ford Escape that lists at $20,865 will sell for $17,294 under the KIS program.
The program runs through January 3, and like the GM plan, excludes the models you really want – the Fusion, Lincoln
Zephyr, Mercury Milan, Ford Mustang and Ford GT.