Recently at the Canadian International AutoShow in Toronto Pontiac built a 540,375-pound marketing machine out of
ice in the shape of the Pontiac arrowhead (yep, it’s not a dart, it’s an arrowhead – remember Chief Pontiac?). The
Pontiac Ice Maze gave visitors 9,000 square feet of paths where they would find “hidden images of Pontiac vehicles” and
enter a contest for a chance to win four consecutive one-year leases of the G6, Pursuit (Cobalt), Montana SV6 and Wave
(Aveo). One couple actually found the PR maze romantic and were married there complete with an ice cake and a chainsaw
for the wedding night. Create any witty tag line using lines using “cold feet” or “white wedding”.
Going to ice maze and we're gonna get married
Recently at the Canadian International AutoShow in Toronto Pontiac built a 540,375-pound marketing machine out of ice in the shape of the Pontiac arrowhead (yep, it’s not a dart, it’s an arrowhead– remember Chief Pontiac?). The Pontiac Ice Maze gave visitors 9,000 square feet of paths where they would find “hidden images of Pontiac vehicles” and enter a contest for a chance to win four consecutive one-year leases of the G6, Pursuit (Cobalt), Montana SV6 and Wave (Aveo). One couple actually found the PR maze romantic and were married there complete with an ice cake and a chainsaw for the wedding night. Create any witty tag line using lines using “cold feet” or “white wedding”.
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