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Fiat has unveiled a new special edition of its popular Panda hatchback, with special cues taken from a can-opener
designer. The Fiat Panda Alessi is the latest word in the marketing trend that is dual-branding, the phenomenon that
has brought about such four-wheeled propositions as the Ford Explorer Eddie Bauer and Lexus’ ES300 Coach Edition.
In this case, Fiat has tapped Italian design house Alessi for the Panda, giving it a range of distinctive
two-tone paint-job. Fiat is even giving away some of the firm’s products (coffee machine and tin-can openers) for the
special model’s debut– at the Ideal Home Show in the UK.
[Source: ITV Motoring]