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Dodge wants to give the Ultimate Guy a free Dakota. Hell, for a free truck we’ll be anything you want us to be.
According to a Dodge backed poll, U.S. women want the “man” back in manly and want a “regular, capable and laid-back
guy.” Dodge has opened a new website at www.dodge.com/ultimateguy to
accept essays, in 150 words or less, of why someone is the ultimate guy. Dodge characterizes the ultimate guy as
someone who values the three Ts: Tools, Toys and Trucks. We think Autoblog needs a company truck.