Once again, reports are making the rounds that each model in Ford's stable will soon be available with an Ecoboost engine option. While this isn't the first time we've heard such murmurings, The Detroit News reports that Jim Farley, the Ford global head of sales, says that his company's product plans include direct-injection and turbocharging at the core of each vehicle's future powertrain lineup. Don't think that those high-tech, smaller-displacement engines will command a price tag that's any easier to swallow, though.
Farley believes consumers will be willing to pay more for Ecoboost-powered vehicles. Why? Because the fuel economy savings can offset the MSRP premium in as little as two years. That may help to explain why the Blue Oval has priced the Ecoboost four-cylinder Explorer above the equivalent V6 model.
Even so, Farley didn't make mention of whether or not the Blue Oval is meditating on situating a forced-induction engine into the likes of the mighty Mustang. While we know the new F-150 will arrive with a twin-turbo 3.5-liter V6 under its hood this fall, the brand's pony car has been hallowed ground for the naturally-aspirated faithful... for now.
[Source: The Detroit News]
Farley believes consumers will be willing to pay more for Ecoboost-powered vehicles. Why? Because the fuel economy savings can offset the MSRP premium in as little as two years. That may help to explain why the Blue Oval has priced the Ecoboost four-cylinder Explorer above the equivalent V6 model.
Even so, Farley didn't make mention of whether or not the Blue Oval is meditating on situating a forced-induction engine into the likes of the mighty Mustang. While we know the new F-150 will arrive with a twin-turbo 3.5-liter V6 under its hood this fall, the brand's pony car has been hallowed ground for the naturally-aspirated faithful... for now.
[Source: The Detroit News]
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