Anyone itching to bring home a brand new Volkswagen Rabbit had better act fast. As expected, VeeDub has just confirmed that 2009 will be the last year that the American version of the automaker's popular hatchback will be called the Rabbit. The renamed 2010 Golf will be shown at next month's New York Auto Show in production form with an expected sale date here in the States sometime this fall.
Says Mark Barnes, COO, Volkswagen of America, "The Golf is an iconic nameplate for the Volkswagen Brand and it is known throughout the world. The Golf is Volkswagen's best selling global nameplate with more than 26 million units sold in over 120 countries. Making the change back to Golf is an important step in realigning with our global heritage."
We couldn't agree more, which is why we were all left scratching our heads back in 2006 when the German automaker chose to reintroduce the Rabbit name in America for the fifth-gen Golf in the first place. Oh well, that was a mistake that the automaker can easily rectify. Read the official press release after the break.
VOLKSWAGEN ANNOUNCES RETURN OF GOLF NAMEPLATE FOR U.S. MARKET
HERNDON, VA - Volkswagen of America, Inc. welcomes back the Golf nameplate with the arrival of the sixth generation Golf.
"The Golf is an iconic nameplate for the Volkswagen Brand and it is known throughout the world," said Mark Barnes, COO, Volkswagen of America, Inc. "The Golf is Volkswagen's best selling global nameplate with more than 26 million units sold in over 120 countries."
"Making the change back to Golf is an important step in realigning with our global heritage" Barnes added.
The new Golf had its world unveil at the Geneva Motor Show in February. The sixth generation Golf has been significantly redesigned and demonstrates Volkswagen's product strategy to refine the brand in all model lines. The Golf will have its U.S. debut at the 2009 New York International Auto Show. The Golf will go on sale in the fall of 2009.
Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, Jetta, Jetta SportWagen, GLI, Eos, Passat, Passat wagon, CC, Tiguan, Touareg 2 and Routan through approximately 600 independent U.S. dealers. All 2009 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at vw.com or www.media.vw.com to learn more.