Back in 2006, Volkswagen
of America's public relations department had what they thought was a brilliant idea
to rename the fifth-generation Golf
as the Rabbit
... again. Back when VW's
first front-wheel-drive hatchback replaced the iconic Beetle
in the United States, it was introduced as the Rabbit, despite the fact that the rest of the world knew it as the Golf. VeeDub apparently thought that we megalomaniacal Americans preferred our own personalized nameplate over what the rest of the world got. Not anymore.
It seems that the marketing move did little to influence actual sales of the vehicle, so it's back to the drawing board. According to Car and Driver
, when the sixth-generation hatchback hits American shores, probably as a 2010 model, it will once again be christened the Golf, and hopefully for good this time.