Update: Kia's new C-segment car: the Cee'd

[Updated with new photo] Called only the 'ED' when it was announced in July, Kia Motors' new model for Europe's all-important C-segment of small family cars will retain the unconventional name of its concept car predecessor - the Cee'd (pronounced "seed"). Apparently, the unwieldy moniker combines 'CE' - symbolizing the European Community - and 'ED' - standing for European Design. The role of the apostrophe remains unexplained...

The production version will debut at the Paris Motor Show in September, and go on sale before the end of the year. The Europe-only four-door hatchback will go head-to-head with Ford's European-model Focus, the Peugeot 307 and the Toyota Corolla.

[Source: What Car?]

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