[Updated with new photo] Called only the 'ED' when it was announced in July
Motors' new model for Europe's all-important C-segment of small family cars will retain the unconventional name of its concept car
predecessor - the Cee'd (pronounced "seed"). Apparently, the unwieldy moniker combines 'CE' - symbolizing the European Community - and 'ED' - standing for European Design. The role of the apostrophe remains unexplained...
The production version will debut at the Paris Motor Show
in September, and go on sale before the end of the year. The Europe-only four-door hatchback will go head-to-head with Ford's
European-model Focus, the Peugeot
307 and the Toyota Corolla
[Source: What Car?]