Poll: Best brand tagline?

This poll is inspired by an article on Autoweek’s website about the best and worst taglines ever. According to the article the most memorable taglines are those included in our poll below.
After discovering that Ford’s been using its “Built Ford Tough” tagline for an amazing 27 years it becomes crystal clear that a great tagline goes a long way. Which of these taglines do you think has done the most for its respective brand?

If we missed any of your favorites that you think should be recognized include them in the comments.
Best brand tagline?
Like a Rock - Chevy Trucks
Let's Motor - MINI
Drivers Wanted - VW
The Ultimate Driving Machine - BMW
Built Ford Tough - Ford Trucks
Zoom-Zoom - Mazda

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