The backlash is beginning. Following General Motors' price hike of the Chevrolet Silverado and GMC Sierra last week, dealers across the country are expressing their ire over increasing prices in the face of rebates and discounts on trucks from Ford and Ram.

Speaking to Automotive News, Sam Pilato, the general manager at Dimmitt Chevrolet in Clearwater, FL, Silverados are "selling very poorly." W. Carrol Smith, the president of Monument Chevrolet in the heart of truck country, Texas, said, "[GM's] position is that the vehicle stands on its own and it doesn't need a bigger rebate. That's not what the market is telling us."

According to AN, that's the general attitude amongst Chevy and GMC dealers across the country, where the twin pickups are getting butchered in sales by competitors offering up to $9,000 off their sticker prices. Part of the problem for GM is that its trucks are arriving on the market near the end of the current F-150's lifecycle, a fact that Ford has taken advantage of.

"You don't ever want to let the oldest trucks in the market dictate strategy for the newest and best truck in the market," GM spokesman Jim Cain told AN. So while the dealers might be throwing a fit over their slow sales, GM's decision to stick to its guns remains controversial.

"It looked like we're finally going to get into the game. Then they raise the prices. It's like it kicks you in the head," said Rox Covert, the boss at a pair of Austin, TX Chevy and Buick-GMC dealers.


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    • 1 Second Ago
  • 130 Comments
      superchan7
      • 1 Year Ago
      Are the workhorse base models being inflated out of the realm of affordability? I was under the impression that luxury options are so popular now so the average price goes up, i.e. $5000 leather packages, automatic everything, fancy sat nav and a bazillion cameras. But inflating the price of the cash cow (base & lightly optioned) models would not be a clever strategy at all.
        Rob
        • 1 Year Ago
        @superchan7
        You are looking at almost $35k for a bare bones extended cab V8 4x4 Silverado. That is no power windows or locks kind of bare bones. It's about $2k more than the outgoing model until the rebates on that model dropped it to $29K. (yeah I've been shopping recently)
          Rob
          • 1 Year Ago
          @Rob
          Sorry, didn't realize the change. My father just picked up a used 2011 1WT without PW/PL. I thought the WT trim had continued without them and didn't really pay much attention to the 2013 and 14 other than the sticker. Still not worth the $15k we saved vs new and sure as hell are not worth $5k a 2014 commands vs a 2013. Thank you Midwest Gm Sales guy. Your fantastic attitude will keep me flying over your state and I personally will NEVER purchase another GM product. Maybe the price isn't the problem, maybe its just the a-hole salesman. Is GM due to close a few more dealerships? Cause my vote is for yours.
          Rob
          • 1 Year Ago
          @Rob
          Well you are not going anywhere with a 2wd truck here in the winter, we get about 200 inches and you might as well have a 2wd with studded snow tires and weight in the back stuck in your ass cause you ain't movin. It's also hard to take more than yourself and one other person somewhere in a truck that only seats 2. Those are far from optional, luxury items. Can't buy groceries today, it's raining. PW/PL, CC, automatic trans, Nav, CD/MP3, push button 4x4, leather, power seats, heated seats, sliding rear glass, tinted windows, running boards, 20" wheels on the other hand...
        El Sunbird
        • 1 Year Ago
        @superchan7
        Yeah they're basically throwing out all of the loaded crew cabs on to lots first. Regular cabs won't be available til years end.
          Midwest Gm Sales guy
          @El Sunbird
          You are all a bunch of morons. First I have had 10 regular cabs sitting on our lot for over a month. If you dont have any available in your area, it has nothing to do with gm and everything to do with YOUR local dealer. Also you cant buy a chevy or Gmc truck without power locks, havent been able to since 2012, if not before. Before you genius's reply you really should shore up your knowledge, its obviously lacking. If you would have placed 5 minutes of your time to do research you would see that power locks and windows are standard equipment even on a 1WT ( a work truck) Its amazing how many people turn into exports sitting behind their keyboards.
          Healthy Chap
          • 1 Year Ago
          @El Sunbird
          >calling potential customers morons THANKS OBAMA
      rollie
      • 1 Year Ago
      I bought a new 1998 GMC for towing horse trailers, plowing snow, and carrying home lumber and stuff. It is a "stripper" with the 454, rubber floor mat, and limited slip rear. My truck doesn't go to the mall and have the wife shop for a bra. It works. Today you find that carpet, MP3 players, bucket seats, chrome wheels, and a bunch of other "options" are what you find on the lot. 45K is to much to pay for a vehicle that I will get cowslht on the rug when I get into it. What happened to the truck that was a TRUCK, not some yuppie status symbol. My 'ole '98 still can haul the mail, so bite me..... keep your overpriced yuppie "truck" in your three car garage.
        Midwest Gm Sales guy
        @rollie
        Rollie, Gm still makes your truck today, its called a work truck. I will concede that it does have power windows and power locks. That is unfortunately standard equipment, whether we like it or not. One of the biggest things that you are overlooking is called inflation. Your dollars spent on your truck in 1998, assuming a msrp of 20,000 dollars, equals 31,000 dollars once inflation is factored. So the truck has become slightly more expensive, approxamitely 4,000 dollars more expensive before rebates and discounts. One of the other most significant changes is our access as consumers to viable information. Today with only 4 or 5 mouse clicks and a little typing you can find out what the true invoice of a vehicle is, which provides a unbelievable advantage. When you bought your truck in 98 there was no way to know if you did the fleecing or whether the dealer fleeced you. The only buyers in todays economy that are paying more money for their trucks than what they paid in years past are the customers that CHOOSE to be uninformed.
        jtav2002
        • 1 Year Ago
        @rollie
        That truck still exists. Not every truck is loaded to the bone. You just obviously haven't shopped them. Granted I think it's easier to find one in the HD market. I see plenty of new Sierra 2500HD work trucks, no carpet, roll up windows, etc etc. And plenty of people use their yuppie trucks for work too. I love the I AM THE IDEAL TRUCK USER AND ANYONE ELSE ISN'T A REAL TRUCK OWNER IF THEY HAVE LEATHER mentality that so many people have.
        Smilez1105
        • 1 Year Ago
        @rollie
        "Get off my lawn ya' damn whipper-snappers!"
        NightFlight
        • 1 Year Ago
        @rollie
        The market moved on, gramps. Best friend's father still has a 1,200 acre farm in Lexington, KY and he has a loaded 2011 F-250 that he uses as his main vehicle.
      HydraulicDragon
      • 1 Year Ago
      I feel like the interior of the truck is a combination of the new Camaro/Corvette styling design mashed with the early 2000's GMC Sierras. Not nearly as clean as it could be. The new 1500's have a cheapness about the dash materials from the pictures. Perhaps they'll look better in person. The exterior styling however is very attractive. Ford has been pulling me toward their trucks with their clean sharp edges, but these GM trucks are future classics.
      • 1 Year Ago
      [blocked]
        JaredN
        • 1 Year Ago
        The F150 is the oldest of the big 3 plus Toyota. The Tundra is new this year. The RAM 1500 was redesigned a couple years ago. And now the Silverado is new. Yes, the Nissan Titan is older, but given how few they sell, it isn't much of a player in the market.
          jtav2002
          • 1 Year Ago
          @JaredN
          The Tundra has a new front end, rear end, and interior. Coincidentally pretty much the same that GM did. Only problem is Toyota made the Tundra into the most ugliest truck in the segment, and left the powertrain unchanged.
          john96xlt
          • 1 Year Ago
          @JaredN
          The Tundra barely had a refresh this year, it's hardly "new". Yeah, the headlights are closer to the grille now, wow, am I supposed to be dazzled? Its still the same uncompetitive overpriced yuppie mobile it has always been. The F-150 might be "old", but its still kicking everybody else's ass.
          macutty
          • 1 Year Ago
          @JaredN
          The tundra is a 2007 with new headlights, grille and dash. The Ram is a 2009 with only minor updates. The F150 is a 2009.
          • 1 Year Ago
          @JaredN
          [blocked]
      sp33dklz
      • 1 Year Ago
      First and foremost, the trucks are not new and they are only a "refresh". Albeit a pretty significant one under the skin. They still look really old on the outside. That said, a truck is a truck and they all do their jobs well. $5k - $9k difference in price is enough to make anyone think outside their brand loyalty. GM, your SH#$ does stink, get over yourselves.
        Smilez1105
        • 1 Year Ago
        @sp33dklz
        So what you're saying is, is that you don't really know anything about trucks...
      Rob8
      • 1 Year Ago
      Could also have something to do with the fact that they are just plain ugly.
      Billy Farmer
      • 1 Year Ago
      well one thing fir sure. fox news wont get as many views if their insane watchers are here postings posts about this LOL
        Jason Krumvieda
        • 1 Year Ago
        @Billy Farmer
        What does this have to do with fox news? You are grasping so I will help you out. If anything this is an AOL site, which is Huffpost, which is more MSNBC than Fox. So I guess MSNBC will have less viewers. Wait a second, I don't think that is possible.
      muspod
      • 1 Year Ago
      Greedy Govt Motors.. Ford them and get a Ford. The new chevy looks like the old one with sunglasses on it. wtf is that..
      Levine Levine
      • 1 Year Ago
      Government Motors' strategy is pushing it into bankruptcy. The clowns on the Board are still clueless. But for the taxpayer bailouts, the clowns would have been all fired.
        the.fog
        • 1 Year Ago
        @Levine Levine
        So stupid.... (You, not GM)
          A P
          • 1 Year Ago
          @the.fog
          Not really. The True Believers at GM are making world class products. BUT Ackerson is a complete Captain Queeg and is making terrible marketing decisions.
      the.fog
      • 1 Year Ago
      For years I listened to the media and analysts b*tch about "GM rebates". Now, as GM brings excellent products to market, we're hearing the media/analysts b*tch about GM NOT offering rebates... So which will it be??? Oh, I know: it's GM so everything they do is wrong. As far as the dealers are concerned: BOO-HOO. Don't like it? Find another franchise. GM's still has too many crappy dealers anyway.
        throwback
        • 1 Year Ago
        @the.fog
        Here's the problem. It's not the media complaining, it's the people that actually have to sell the truck! If the dealers can't sell the truck how is that the media's fault? It's not like dealers don't want to sell.
          SloopJohnB
          • 1 Year Ago
          @throwback
          Aha! LIke most things, follow the money.
      Jason Krumvieda
      • 1 Year Ago
      Someone in upper management at GM was overheard saying: "Hey, I am good with the #2 spot. Let's try to get to #3 but make a bit more money on our trucks."
      Greg Aryous
      • 1 Year Ago
      Ford is just kickin GMs butt with better product and value pricing that will give them greater market share n secure the F-series leadership. Just watch next year when the all new F150 leapfrog s all the competition n makes GMs new trucks look years n years out of date n touch with the customer!!!
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