Operating a Formula One team is no cheap endeavor for an automaker, which could be why Honda, Toyota and BMW all dropped theirs when the going got tough. But not the Fiat Group. With the Scuderia Ferrari under its umbrella, Fiat has access to a cadre of experienced racing and test drivers, and all without spending a penny: Ferrari claims it operates its F1 team without any investment from its parent company. And what's more is that its drivers are some of the best in the world.
Ferrari currently employs two-time world champion Fernando Alonso, 2008 runner-up Felipe Massa, soon to be replaced by 2007 world champion Kimi Raikkonen and a roster of experienced test drivers – including three-time grand prix winner Giancarlo Fisichella, the last Italian to race in F1.
In this video below, Fisichella's employers had him try out the new Alfa Romeo 4C at the Circuito di Balocco that Alfa has used as its proving grounds since the early 1960s. We'll let the video speak for itself, but unsurprisingly, Fisico seems to like it. Now if only the Italians could make promo videos as engaging as they do sports cars, we'd be all set.