Radar Tires has been donating $1 for every four tires it sells to the Breast Cancer Research Foundation since May of 2011, and the Ring of Hope project is simply a more visible way to underscore the company's commitment to fighting breast cancer. Radar Tires will donate a minimum of $250,000 annually to the charity. Hit the jump for the full press release and check out the company's Facebook page for more information.
Radar Tires by Omni United Launches Limited-Edition Pink Walled Tire During SEMA 2011
November 2011 – Radar Tires, the flagship tire brand of Omni United will be hosting a press conference during this year's SEMA Show in Las Vegas to launch the "Ring of Hope" - Radar's
Limited Edition pink walled tire. This is part of Radar's "Mobilizing Hope" campaign, a
groundbreaking year-long partnership with The Breast Cancer Research Foundation (BCRF).
The press conference and the unveiling of the tire will take place on Wednesday, November2nd,
(4:40-5:00pm) at the Las Vegas Convention Center Media Room.
Radar's first product specifically designed to support this campaign, the "Ring of Hope" tire is a limited edition of its well known Radar RPX 900 tire, an all season, high performance, eco- friendly tire that features an asymmetrical tread design ideal for mid to high performance
vehicles. This limited edition, in addition to all the features of the RPX900, has the novelty of a subtle pink sidewall, highlighting the emblematic pink color of the fight against breast cancer cause globally.
This Limited Edition will be first produced in two popular sizes: 195/60R15 and 205/55R16,
which fit an array of popular vehicles such as the Mini, Ford Focus, Honda Civic, VW Beetle,
BMW320, Chrysler PT Cruiser, among other.
The Limited Edition "Ring of Hope" tire will be available in the US starting in the first quarter of 2012. To support the launch of Radar developed a video animation, available for download at Radar Tires website – www.RadarTires.com
Through its "Mobilizing Hope" campaign, launched in the United States and other top markets in
May 2011, Radar makes a donation of $1 to the BCRF for each set of four Radar tires sold over
the next, with a committed minimum annual donation to BCRF of $250,000.
"This is a more visible way to support Radar's Mobilizing Hope campaign to benefit the activities of BCRF", said Mr. G.S. Sareen, President and CEO of Omni United, parent company of Radar Tires. We are delighted to be able to present this limited edition of one of our best selling tires, the RPX900, to reinforce our commitment to supporting breast cancer research".