Radar Tires has initiated a new charity campaign to fight breast cancer. The Mobilizing Hope campaign is aimed at stirring awareness through various channels, including the Ring of Hope project, which features a limited-edition pink sidewall tire. Based on the Radar Tires RPX900 all-season performance tire, the rubber will initially be available in two sizes: 195/60R15 and 205/55R16. Radar Tires says that those sizes will fit a variety of popular vehicles, including the Mini Cooper, Ford Focus, Honda Civic, Volkswagen Beetle, Chrysler PT Cruiser and BMW 3 Series among others. Look for the limited edition tires to hit the market in the first quarter of 2012.

Radar Tires has been donating $1 for every four tires it sells to the Breast Cancer Research Foundation since May of 2011, and the Ring of Hope project is simply a more visible way to underscore the company's commitment to fighting breast cancer. Radar Tires will donate a minimum of $250,000 annually to the charity. Hit the jump for the full press release and check out the company's Facebook page for more information.
Show full PR text
RADAR TIRES CREATES RING OF HOPE

Radar Tires by Omni United Launches Limited-Edition Pink Walled Tire During SEMA 2011

November 2011 – Radar Tires, the flagship tire brand of Omni United will be hosting a press conference during this year's SEMA Show in Las Vegas to launch the "Ring of Hope" - Radar's
Limited Edition pink walled tire. This is part of Radar's "Mobilizing Hope" campaign, a
groundbreaking year-long partnership with The Breast Cancer Research Foundation (BCRF).

The press conference and the unveiling of the tire will take place on Wednesday, November2nd,
(4:40-5:00pm) at the Las Vegas Convention Center Media Room.

Radar's first product specifically designed to support this campaign, the "Ring of Hope" tire is a limited edition of its well known Radar RPX 900 tire, an all season, high performance, eco- friendly tire that features an asymmetrical tread design ideal for mid to high performance
vehicles. This limited edition, in addition to all the features of the RPX900, has the novelty of a subtle pink sidewall, highlighting the emblematic pink color of the fight against breast cancer cause globally.

This Limited Edition will be first produced in two popular sizes: 195/60R15 and 205/55R16,
which fit an array of popular vehicles such as the Mini, Ford Focus, Honda Civic, VW Beetle,
BMW320, Chrysler PT Cruiser, among other.

The Limited Edition "Ring of Hope" tire will be available in the US starting in the first quarter of 2012. To support the launch of Radar developed a video animation, available for download at Radar Tires website – www.RadarTires.com

Through its "Mobilizing Hope" campaign, launched in the United States and other top markets in
May 2011, Radar makes a donation of $1 to the BCRF for each set of four Radar tires sold over
the next, with a committed minimum annual donation to BCRF of $250,000.

"This is a more visible way to support Radar's Mobilizing Hope campaign to benefit the activities of BCRF", said Mr. G.S. Sareen, President and CEO of Omni United, parent company of Radar Tires. We are delighted to be able to present this limited edition of one of our best selling tires, the RPX900, to reinforce our commitment to supporting breast cancer research".


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 10 Comments
      HAL
      • 3 Years Ago
      Oh please. They're not doing this for charity; they're just trying to capitalize off a cause.
      narcszm
      • 3 Years Ago
      Any donation to a cause is a good thing, but $0.25 per tire is borderline pathetic.
      DooMMasteR
      • 3 Years Ago
      :P 25cents per tire :P so the pink paint is more expensive after all ;)
      Dangeruss
      • 3 Years Ago
      Wow! A whole 25 cents / tire. I cannot for the life of me, figure out why anyone would opt for defiling their car with this to provide a measly dollar.
      Peter DePriest
      • 3 Years Ago
      Did everyone forget the part where they say the company will donate a minimum of $250,000 annually?
      DrWardBondTV
      • 3 Years Ago
      Enough already with the pink crap. Please remember the money never goes to research, only to increase awareness of needing a cure for breast cancer. I think we are all aware by now about breast cancer. Awareness means the money goes to more advertising. I work in the health care field and this is something that many people are not aware of. I work with cancer patients and they don't need awareness, they need help to find a cure and help them live longer.
        MONTEGOD7SS
        • 3 Years Ago
        @DrWardBondTV
        Thank God people like you exist in the health care field. Organizations that are for awareness never want a cure, because that would mean the end of their organization. Red Cross, Breast Cancer Awareness, none of them get my money. I will donate locally to soup kitchens where they do real honest good on shoe string budgets.
      cloud9
      • 3 Years Ago
      I want these. oh @Dangeruss - when you grow out of your mustang loving phase maybe you'll understand.
      Barricade
      • 3 Years Ago
      i would put these on my Towncar. i already have a BC tag to match.