After our first drive of the Hyundai Veloster, we described the three-door hatch as an 'eco-sport' rather than an 'all-out performance car'. The 1.6-liter four-pot under the hood produces 138 horsepower and 123 pound-feet torque, which provided 'adequately entertaining' acceleration. In other words, we wouldn't mind one bit if the Veloster got an extra dose of power.

The folks over at ARK Performance were thinking the same thing, and are set to debut a custom Veloster at SEMA in November with an extra dose of oomph under the hood. The additional ponies – 210 in total – comes courtesy of intercooled turbocharger system and a high-flow exhaust system. ARK has also worked over the rest of the Veloster with six-piston front brakes, coilover suspension system, custom Alcantara interior and a widebody kit with green and grey graphics.

You can check out the full list of upgrades after the jump, and be on the lookout for live coverage of the car at the SEMA Show come November.
Show full PR text
To showcase the performance capabilities and aftermarket potential of its innovative three-door coupe, Hyundai has teamed up with ARK Performance to transform Veloster into a sleek and sporty rally car. The ARK Performance Veloster will be unveiled at the 2011 SEMA Show with a custom twin-scroll turbocharger increasing its horsepower to 210HP and a bright green and flat gray paint scheme to give enthusiasts a glimpse at Veloster's potential. ARK Performance's Veloster will be shown in the Hyundai booth between November 1-4, 2011 among other modified Velosters and Genesis Coupes.

"The Hyundai Veloster is an ideal car for enthusiasts with its distinctive design and dynamic architecture," said Ted Lee, owner, ARK Performance Inc. "At SEMA, our ARK Performance Veloster will bridge the realm between an affordable sports car and an extreme motor sports vehicle. From the first Tiburon, to the Genesis Coupe, and now with the Veloster, ARK Performance continues to uphold the torch as the pioneer of aftermarket performance manufacturing for Hyundai."

The ARK Performance Hyundai Veloster will showcase mechanical, interior and exterior modifications including an open wheel concept with aggressive fenders and Nitto tires. ARK will also develop Veloster specific parts to showcase the tunability of the engine and vehicle exterior.

ARK Performance has planed numerous modifications to make this Veloster a must-see vehicle at this year's SEMA Show.

Mechanical components ARK plans to customize include:

ARK Turbo Charger and Intercooler System
ARK Intercooler Piping System
ARK Custom Oil Cooler
ARK Turbo Manifold
ARK Lightweight Pulley System
ARK Six-Pot Big Brake Kit
ARK Eight-Point Chromoly Rally Style Roll Cage
ARK DTP Track Coilover System
ARK Upper Strut and Front and Rear Sway Bar
ARK Camber and Control Arms
ARK GRIP Dual Exhaust
ARK RSEPC Downpipes and Test Pipes

Interior enhancements include:

JPM Coachworks Custom OEM Seats with Alcantara Interior
JPM Coachworks Custom Alcantara Shift Boot
JPM Coachworks Custom Alcantara Dashboard
JPM Coachworks Custom Alcantara Headliner
JPM Coachworks Custom Alcantara Doors and Visors
JPM Coachworks Custom Floor Mats
JPM Coachworks Custom Alcantara Audio Finish
Image Dynamics Q450.4 Amplifiers
Image Dynamics Q600.1 Amplifiers
Image Dynamics XS65 Component Speakers
Image Dynamics ID10D4 Subwoofers
ARK Racing Pedals
DSG Performance / Password JDM Shift Knob
DSG Performance / SUN Automotive Eco
DSG Performance / SUN Hyper Voltage System GT
DSG Performance / SUN Automotive Gauss System
DSG Performance / SUN Automotive Hot Inazma Pocket
DSG Performance / SUN Automotive Hyper Ground System
Jason Noren Fabrications Custom Rally Cage
Adam Perry Custom Audio Setup

ARK Performance will also make moderate exterior modifications to the Veloster, including:

ARK CFX Designs Front Lip
ARK CFX Designs Side Skirt
ARK CFX Designs Rear Bumper
ARK SFX Designs Wide Front and Rear Fenders
ARK CFX Designs Grille
ARK SFX Rear Wing Mount
OneEighty Custom Headlights
OneEighty Custom Taillights
OneEighty Custom Fog Lamps
Rally Armor Custom Veloster Mud Flaps
Rally Armor Custom Veloster Mounts
DSG Performance / Password JDM Chromoly Lug Nuts
Yokohama Advan RZ Gunmetal x5
Nitto NT05 x5
Beyond Autobody Custom Paint and Finish

ARK PERFORMANCE INC.

The goal of ARK Performance Inc. is to become a leader in providing superior after­market solutions for a variety of vehicles. Showcasing our excellence through prod­uct demonstrations, ARK Performance currently leads the way in the automotive aftermarket. ARK Performance Inc. was founded fifteen years ago, and is now one of the largest manufacturing facilities in the Republic of Korea. Our primary objec­tives are to produce superior quality OEM and aftermarket automotive parts, while developing applications to contribute to the advancement of the automotive com­munity.

ARK has steadily achieved an increased market share. Our company has broad­ened its product line into performance exhaust systems, suspension, and CNC machined products that are currently being distributed to North America, the Middle East, and Asia. ARK Performance has received high marks for quality manufacturing, which is demonstrated by our ISO9001 and QS9000 certifications. This is the result of using the latest cutting-edge technology, and ultimately producing superior products. As our slogan suggests, the quality of our products directly contributes to the overall quality of performance. ARK Performance will continue to maintain its stance as a leader in quality, providing a satisfying experience for our customers.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 45 Comments
      thenewrick
      • 3 Years Ago
      This just makes me want a 4 door hatch WRX STi really badly. Gotta have my AWD :)
      helloac
      • 3 Years Ago
      Whoever photoshopped the first pic forgot to flip the Hyundai badge... oops
      • 3 Years Ago
      [blocked]
      Randy Douglas
      • 3 Years Ago
      Seriously, what was wrong with my comment? Unbelievable. Anyway, this car is a gimmick and will probably go the way of the Subaru SVX or be completely different in it's next iteration. Hyundai is sniffing its own farts and basking in the ambience. This car may have a following and may even become a cult classic, but it will not last.
      • 3 Years Ago
      [blocked]
      untitledfolder
      • 3 Years Ago
      Looks great, the turbo version will be something to look forward to. Also, haters gonna hate.
      • 3 Years Ago
      [blocked]
        Elmo
        • 3 Years Ago
        Funny, I love going to SEMA. Went there last year. I'm also a fan of Hyundai's new designs. But guess what? I'm 29 years old.
          • 3 Years Ago
          @Elmo
          [blocked]
          Elmo
          • 3 Years Ago
          @Elmo
          M, you have absolutely NO room to call someone immature. Look at what you're doing right now.
      • 3 Years Ago
      [blocked]
        breakfastburrito
        • 3 Years Ago
        I once saw 3 kids by the ocean, mocking a surfer on a "tiny, easy wave". It was, in fact a 7 foot winter swell over rocks. The kids had never surfed, and so did not appreciate the difficulty. I can surely conclude that you've never designed a car for SEMA. After building a track car body with my own hands, i'll never look down my nose at those who actually get work done
      • 3 Years Ago
      [blocked]
      Dahna
      • 3 Years Ago
      I feel like this is nothing but the equivalent of "vaporware." This company is "set to debut a custom Veloster at SEMA in November." Fine. Let's see it in November. In the flesh. The actual car, not an artist's rendition of what the car "may" look like. Yeah, I want a Veloster and I'm waiting for the factory turbo model. Huge fender flares - what's hiding under there - a set of Advan A-005s? I doubt it. This story seems like cheap advertising and not real reporting. Gimme my factory turbo Hyundai!!!!!!!!
        Elmo
        • 3 Years Ago
        @Dahna
        Moron... This is usually what happens before SEMA. Thousands of sketches are shown before the model is out there. It doesn't mean that it's vaporware.
          • 3 Years Ago
          @Elmo
          [blocked]
          AP1_S2K
          • 3 Years Ago
          @Elmo
          it's just a screen name for me, but I wouldn't be as much of a douche to have my facebook avatar a picture of Mustang?!?! I don't associate with a brand as much as you do. I guess it beats a red furry dude named elmo that likes to be tickled.
          AP1_S2K
          • 3 Years Ago
          @Elmo
          Elmo is a MORON (his name says it all)
          Elmo
          • 3 Years Ago
          @Elmo
          Oh and AP1, that seriously doesn't make sense at all. Just because my nickname is Elmo, it means I'm a moron? Huh? I can come back and say that you're a GIANT Honda fanboy from just your name.
          Elmo
          • 3 Years Ago
          @Elmo
          Oh look, M is still mad over something that happened 3 months ago. Do you realize how pathetic that sounds?
          Elmo
          • 3 Years Ago
          @Elmo
          My Facebook picture is of MY CAR. That is MY Mustang. Just because I have a picture of my car as my profile picture, it means I'm brand loyal? Are you f'n kidding me? How retarded can you really be? I'm not the one with the nickname that refers to a Honda, and then overpraises the crap out of Hondas on every Honda article AB posts. Now THAT is brand loyalty.
        kikassboy
        • 3 Years Ago
        @Dahna
        actually I can confirm that ARK has the car. They were the winners of the bid proposal that Hyundai sent out to a bunch of tuners, and received a preproduction veloster.
          AP1_S2K
          • 3 Years Ago
          @kikassboy
          korean company, korean tuner..... hankook tires next. Not surprised.
          Elmo
          • 3 Years Ago
          @kikassboy
          ARK Performance isn't Korean. They're based out of California lol. Also, if you would have looked at the pictures, you would have noticed that this car will be using Nittos.
      Tippy Dobbs
      • 3 Years Ago
      Paint it white, get rid of the decals, and I'd drive that thing in a second.
      lunarc13
      • 3 Years Ago
      Saw a Veloster on the road yesterday, that thing looks awesome in person.
    • Load More Comments