Skoda has taken its place on the floor of the 2011 Frankfurt Motor Show, and Volkswagen's Czech arm has brought a new concept sedan along for the ride. Called MissionL, the crisp but conservative Skoda four-door concept is an almost-ready peek at the upcoming production model.

The Skoda MissionL is expected to slot in the lineup between the Fabia and the Octavia, models North Americans know best Volkswagen Polo and Jetta derivatives. The automaker plans to launch its MissionL first in India, with units arriving there by the end of 2011. After that, Skoda will provide the MissionL to markets in Europe, Russia and China sometime in 2012.

Skoda is using the MissionL concept to provide hints at the styling direction for future Skoda models. These new models are stepping stones that the automaker will have to land on as it attempts to hit a heady 1.5 million global sales by the year 2018.
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ŠKODA reveals its MissionL design concept at the Volkswagen Group evening
The concept car is a nod towards the brand's upcoming models
ŠKODA continues to grow in the second half of 2011

Frankfurt, 12 September, 2011 - The Volkswagen Group evening, held at the 2011 Frankfurt International Motor Show, was the venue for the world premiere of ŠKODA's design concept, MissionL.The close to production ready concept car offers a glimpse to the Czech carmaker's new compact model which will be launched in Europe, Russia and China in 2012. Deliveries to customers in India will commence late 2011.

"This premiere kicks off ŠKODA's model offensive for the coming years," said ŠKODA Board Chairman Prof. Dr. h.c. Winfried Vahland. "This new compact model, along with other new products to follow, will enable us to accomplish our goal of increasing global annual sales to 1.5 million vehicles by 2018. We are going to present a new car approximately every six months over the next few years."

"We have taken a very pure approach to this design study – we have structured the surfaces simply, but impressively," says ŠKODA Board of Directors Member for Technological Development Eckhard Scholzabout the philosophy of MissionL. "The car has a strong, sporty look which conveys a beautiful simplicity and a youthful and contemporary appearance. Many people look for clean, minimalistic lines, and the MissionL concept offers all that," adds Eckhard Scholz.

The model offensive will support ŠKODA's strong growth aspirations. Sales grew by 18.3 % to 583,600 vehicles over the first eight months of this year. January-August sales in China grew by 29.2% alone (148,862 vehicles). In Russia, sales for the first eight months of the year totalled 43,604 vehicles. During the same period India sold 18,980 vehicles, representing a growth of 50.4% when compared with the same period of last year.

"One year after the launch of out 2018 growth strategy, we can say we are on the right course," said Vahland. "We have laid the foundations for ŠKODA's product offensive at IAA. The extension of our product portfolio will help us increase the speed of our growth in the coming years."

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    • 1 Second Ago
      • 4 Years Ago
      lincoln meets kia......
      • 4 Years Ago
      VWs going to spread the inexpensive to build Jetta platform through it's other marques. It looks like SEAT is getting something of it as well.
      • 4 Years Ago
      whatever you do... don't get a profile shot or anything other than close-ups. that might actually be useful and informative. and you certainly wouldn't want that.
        • 4 Years Ago
        More than likely this is a recycled, last-generation VW or Audi. I was dying to see the side view to confirm it-- the greenhouse is expensive to change, front and rear ends not as much... so old cars show through in side window graphics and profile. Look at the interior-- which VW/Audi interior is that?
          • 4 Years Ago
          you sir, are talking bullshit.
      • 4 Years Ago
      ladies and gentlemen, let me introduce a bad copy job of the Lincoln MKZ to the peasants of Eastern Europe, courtesy of VW
        • 4 Years Ago
        You could really do without the word "peasants". While I agree with you that Skodas are just a tad off being a piece of crap, you don't have to be offensive. Apparently, you've never been to Eastern Europe otherwise you'd find out that their infrastructure is on par with the Western Europe and better than in UK and US. Now, of course, the Czech Republic is in the Central Europe, but you'd know that, sure....
          • 4 Years Ago
          Sorry dude, the so called infrastructure you guys have is courtesy of Germany, and you peasants have nothing to do with don' t even own your infrastructure. Also, historically speaking the Czechs got everything from cities, beer, infrastructure from the took all those things including the cities away from the Germans after WWII, like pilsner is really Czech, come on , wake's German, the bohemians are German the sudeten ate German...and that's about it, there is nothing else left. Oh, sorry there is one more thing left...skids is german!!!
      • 4 Years Ago
      Definitely pretty conservative and not taking a lot of chances, but it does have an understated elegance which I can appreciate......especially when you compare it to a lot of the over styled crap out there.
      • 4 Years Ago
      Some of GM,/FORD/CHRYSLER fanboys sould drive a Skoda. Then you would see what kind of gas milage and quality materials you are missing. If you read quality and costumer sadisfaction reviews in Uk for example, then you notice that for last few years Skoda has been on top. Yes Skoda is part of VW but their quality is better. Somehow Czeh can produce better cars. Probably they do not have lazy Kebab people working in assembly lines. In my country (Northen Europe) Skoda has 4 year warranty as VW has only 3 year warranty.
        • 4 Years Ago
        czechs can produce better cars than Germans???...just in case you didn't know, Skoda is german, whatever they (the czechs) produce is dictated by the Germans, and if the czechs don't produce Skodas with satisfactory quality they'll pack up the Skoda factory and move it to Slowakia, because they can really produce good cars...
      • 4 Years Ago
      Moe Khan
      • 4 Years Ago
      Calling something this bland/generic shouldn't be allowed to be called a concept. What happened to the stylish Skodas?
      • 4 Years Ago
      It looks like they were inspired by Kia's Tiger Nose grille.
      • 4 Years Ago
      Looks like the US Passat
        • 4 Years Ago
        Actually from the size, greenhouse structure and the dash, this appears to be Skoda's version of the Mk VI Jetta.
      • 4 Years Ago
      • 4 Years Ago
      what's with that Chinese made interior?
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