Facebook is the latest big deal with all kinda of brands all over the world, as companies have spent small fortunes to bolster their social media presence. Has all that attention worked? It apparently has for Audi, as the Four-Ringed automaker has topped everyone in a key statistic.

Mashable reports that a study by Visibli shows Audi has the most engaged fans on Facebook. Better than Lady Gaga, Justin Bieber and, perhaps best of all, better than any other automaker. In fact, American Airlines is the only other brand to make the list that isn't a celebrity. To become "most engaged," Audi managed 228 "Likes" out of every 100,000 fans; far exceeding the Bieber's average of 181 per 100,000. This is where we'd typically work in some Bieber lyrics while rubbing it in that he lost, but we can honestly say we don't know any.

So how did Audi manage to top every other brand and celebrity? Visibli CEO Saif Ajani is stumped for answers, adding "we're trying to find out ourselves." One possible explanation is that Audi has been "like-gating" certain content. Basically, you have to "Like" something to view a video, release or photos. Hey, whatever works...

[Source: Mashable via Social Car News]


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    • 1 Second Ago
  • 13 Comments
      johnb
      • 3 Years Ago
      Most Bieber fans aren't old enough to be engaged yet.
      Narom
      • 3 Years Ago
      I have a Facebook page that gets on average 300 likes from only 31,942 fans. Excellent study.
      vvk
      • 3 Years Ago
      What is Facebook, who is Beiber and what is all this gibberish?
      rally25rs
      • 3 Years Ago
      I don't see how forcing to click a 'Like' button to view content makes them "engaged". My wife clicks 'Like' all the time just to get a coupon or some offer, then never looks at it again, or un-likes it again right away. When the metric is skewed through enticement, it doesn't give a real metric.
        KenN
        • 3 Years Ago
        @rally25rs
        I follow Audi on Facebook regularly - I don't recall ever having to press like in order to watch a video
      AutoTribute
      • 3 Years Ago
      I thought it read "Audi beats up Justin Bieber". I'm sad it didn't.
      bcworkz
      • 3 Years Ago
      Engaged = easily manipulated by media Doesn't say much for Audi fans
        Rick
        • 3 Years Ago
        @bcworkz
        You know nothing about social media. Or Audi.
      JCamalari
      • 3 Years Ago
      Good for Kia. Love the vast import choices, esp when I get back in the market. Anything but UAW.
      Twiends Twit
      • 3 Years Ago
      Check out Increasr.com, you can get credits there much faster, you can also get more twitter followers, facebook fans, youtube subscribers and video views. Check it at http://www.increasr.com
      m
      • 3 Years Ago
      That says a lot about their target demographic. I am not ashamed to say that I have no idea what liking or being a fan means.
      throwback
      • 3 Years Ago
      More engaged than Apple fans? That's saying something. I am assuming Apple is on FB, as I am not, I don't know for sure.
      rmkensington
      • 3 Years Ago
      This is definitely the pinnacle of journalism. Thanks AB.
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