• Aug 3, 2010
The emerging markets in Asia have the most potential for growth and the transportation of choice is either high-end luxury vehicles or low-cost, basic transport for the masses. Reuters reports (via Japan's Chunichi Shimbun newspaper) that Toyota is planning to introduce something on the low-end of the spectrum; a $11,500 small car based on the Yaris.
While a starting price of $11,500 is hardly a Tata Nano competitor, it gives Toyota a stronger position in emerging markets. Toyota would reportedly be able to build it locally, cutting production costs by 30-40 percent. The still unannounced small car could arrive in calendar year 2012.

Toyota may have stayed on the sidelines at the beginning of the automotive booms in South America and Asia, but it appears as though the automaker is now betting big on small transportation. The Japanese automaker reportedly plans to launch the Etios in India by the end of the year, a series of small cars for South America and a mini car build by Toyota-owned Daihatsu Motor Co. We would be surprised if any of these products will ever arrive here in the States, but they will help the world's largest automaker to increase it's presence in emerging markets.

[Source: Reuters]


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    • 1 Second Ago
  • 11 Comments
      • 4 Years Ago
      They got the iQ and Aygo, why not use those?
        • 4 Years Ago
        That would be the Aygo, it was designed from the ground up to be inexpensive.

        http://www.youtube.com/watch?v=r_MRep1uD8Y
        • 4 Years Ago
        Because for a low-cost vehicle, it's best to start saving weight/costs from the ground up. If it doesn't need to meet US/Japan crash ratings, there is a lot of excess material in both of those cars' frames, which would be tough to reduce. If you've ever seen a Tata Nano, you would know that everything from the spare tire and engine placement, to the seat mounting points was all designed to keep weight and cost at a minimum.
        • 4 Years Ago
        Indeed. The Yaris already starts at $12,500 in the states. Do they really need to develop a new car to save a thousand bucks?
        • 4 Years Ago
        @ Jason


        There was a Recent TG where Hammond reviewed a Toyota that was built around being cheap...it was very interesting. I cant remember the name of the car tho
      • 4 Years Ago
      Toyota is doing a Sony in India by introducing Etios. The car looks dated and the interiors bland and cheap. Yet want to charge an arm and leg.

      Toyota introduced their SUV in India and ended up becoming taxi operators favorite vehicle. To shrug off the stigma of Toyota being associated to Taxi, they introduced Innova which turned out to be another fav of taxi operators.

      Toyota does some pathetic numbers on Corollas and Camry which are both out priced over their competitors like Civic or Accord.

      In the meantime VW has introduced Venta in similar price range with much more features for the base model.

      Its going to be tough ride for Toyota.



        • 4 Years Ago
        lol, that's sad.
      • 4 Years Ago
      Can we make a new rule that bans any political rants from the Autoblog boards? It doesn't even matter what the topic is. When Bush was in office, it was all the anti-Bush people making every single post about it. Now it is Obama.

      Go to a political forum and leave us alone!
        • 4 Years Ago
        Dude, i wish. This is not a place for politics and religion. Every big corp is in bed with their respective governments to some degree. That's just a fact.

        Too bad autoblog is not moderated at all. The best we can do is try to get someone's red/green bar to 100% red.. lol
        • 4 Years Ago
        @Edsel,
        You mean Toyota, the company that's had all it's US plants subsidize by the people in the states they were built, and paid no taxes, plus were given free land and free roads. Is that the company you're speaking of Edsel? Get real, Japan hands Toyota money hand over fist.
        • 4 Years Ago
        Hear Hear.