Looks like all kinds of companies are getting into delivering the personal touch – General Motors is actively looking for unhappy customers, Steve Jobs is personally replying to e-mails from Apple users, and now Ford CEO Alan Mulally is delivering a car to a customer in China. To be completely fair, this isn't the first time Mulally's trekked from the tower to the front lines with a set of car keys: he delivered the one-millionth SYNC-equipped car to Microsoft CEO Steve Ballmer.

This time, however, the recipient was Jane Q. Citizen, otherwise known as a Chinese Ford Focus buyer by the name of Harriet Luo. You can read the tale of Mulally and the far-reaching Focus in Ford's press release after the jump. Anyone want to place bets on how soon we'll see Whitacre tossing the keys to a CTS-V Sport Wagon?

[Source: Ford]
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FORD MOTOR CEO SURPRISES NEW FORD FOCUS OWNER WITH DELIVERY AT SHANGHAI DEALERSHIP

SHANGHAI, March 24, 2010 – Harriet Luo, who was already excited about the delivery of her new Ford Focus last week, received an added surprise when she realized the person handing over her new car at Ford's Dongchang dealership in Shanghai was none other than Ford Motor Company president and CEO, Alan Mulally.

Mulally, who was accompanied by Joe Hinrichs, president of Ford Asia Pacific and Africa, and Robert Graziano, chairman and CEO of Ford Motor China, handed over the keys to a blue 5-door Ford Focus and congratulated Harriet on her smart choice. Luo couldn't hide her excitement about the occasion.

"This is totally beyond my expectations. Having Mr. Mulally, Ford's global CEO, hand over the keys to my new Ford Focus was absolutely incredible," exclaimed Luo.

According to Ms. Luo, she compared more than 10 models from different brands and her family made a collective decision to buy a Ford Focus.

"I spent more than one month mulling over which car to buy. I finally settled on the Ford Focus, as my family and many friends recommended it for its quality and safety, and I really liked its design and driving performance," she added. .

Mulally's visit to the Ford Dongchang dealership helped to highlight the importance that Ford places on its authorized dealer networks around the world and the company's commitment to customer satisfaction.

"I was as thrilled as Harriet to hand over the keys of her new Ford Focus, and be part of her Ford customer experience," explained Mulally. "Chinese customers truly appreciate our world-class lineup of Ford vehicles, and it was so exciting to welcome Harriet to the Ford family of customers and help start her relationship with the Ford brand."

Mulally also recognized the dedication of the Ford China dealership network in helping drive the overall success of Ford in China. Ford currently has 241 authorized full-service dealerships with over 340 sales and service outlets across China.

About Ford Motor in China
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company.

Ford's wholly owned subsidiaries, joint ventures and investment in China include Ford Motor (China) Limited, Ford Motor Research & Engineering (Nanjing) Co., Ltd., Ford Automotive Finance (China) Ltd., Changan Ford Mazda Automobile Co., Ltd., Changan Ford Mazda Automobile Co., Ltd. Nanjing Company, Changan Ford Mazda Engine Co., Ltd. and Jiangling Motors Co., Ltd.

For more information regarding Ford's products, please visit www.ford.com and www.ford.com.cn.

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