• Mar 17th 2010 at 7:00PM
  • 39
Nissan Leaf – Click above for high-res image gallery

Interest in, and "pre-orders" for, the Nissan Leaf remains high, but a report from the Japanese newspaper the Mainichi Shimbun might put a damper on things. Apparently, the price for the all-electric car in Japan will be somewhere between 3.5 million and 4 million yen, which is about $38,667 to $44,191 U.S. at today's exchange rates. Granted, even if these prices are accurate, they certainly don't automatically equal the MSRP for the U.S. market, but they are higher than what we've been expecting – i.e., under $30,000 after the $7,500 federal tax credit. We went and looked at the prices for a couple of other cars in Japan, to see how the Leaf's 3.5 million compares. The Toyota Prius runs between 2.0 and 3.27 million yen ($22k–36k USD). The Honda Insight? From 1.89 to 2.2 million ($21k-24.4k USD).

We suspect that Nissan's going to have to do better than this to beat the Chevrolet Volt. Yes, yes, we know the powertrains are quite different, but a lot of people are going to learn about these cars at the same time (late this year), and we believe that the pure electric will need to be quite a bit cheaper than the plug-in hybrid to hold its own.

Of course, all of these numbers should be taken with several grains of salt. We reached out to Nissan, and they reminded us that "the article out of Japan is speculative, and we have no comment. As you know, we have yet to disclose Nissan Leaf pricing in the U.S. or in any global market." Thanks to Scott W. for the tip!

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    • 1 Second Ago
      • 5 Years Ago
      this will be to the chevy volt what the insight is to the prius.
      • 5 Years Ago
      EDIT: It would cost me much LESS than any other car on the road...
      • 5 Years Ago
      Will AAA charge more than $50 a year for roadside service for electric cars considering they will be towing them home on a regular basis?
      • 5 Years Ago
      To all the "why would I buy..... when I could get a .... for the same price?" -people:

      Why don't you ask yourself: Why would someone pay 40k on a 3-series when they could buy a 14k Civic?

      There's plenty of people who consider driving a car without using a drop of oil, the most patriotic form of transportation around, and are willing to buy this.

      When I look at my folks' A6 that was bought for nearly 70k it makes me wonder too.
      • 5 Years Ago
      Lets be perfectly clear here... car prices in other parts of the world can not be directly converted to USD.

      Still though, that is MUCH higher than I think anyone expected. I thought the car was going to be priced at LESS than the Honda Insight... after all, that was the whole point of this vehicle - a less complex drivetrain using JUST batteries was going to translate to a rock bottom price.

      If this car is seriously in the $30k USD range when it finally comes here, then the Volt is going to stomp all over it in the marketplace.
      • 5 Years Ago
      In this Global Energy Crisis, whole glob is having a problem of saving money and fuel, and on other hand these hybrid cars are selling at very higher price which should not happen, how can the pollution be controlled and fuel will be saved if government is not investing in such industries, and why the auto manufactures are not negotiating with price for buyers so that their sale will also increase and every one will be happy, eventually we only have one planet :)

      • 5 Years Ago
      I have an M3 and I would buy this thing for my commute. It's only around 50-60 miles a day. I'm also a big tech geek, and something like this excites me...

      You could learn to be a bit more delicate though Noz...
      Also your response to david above reaks of ignorance...

      Tax dollars going to chargeing stations is a waste, if they can't figure out a way to make it feasible without the need to waste tax payer money then the private sector isn't ready for the vehicle.

      BUT, this car doesn't need charging stations for the average person... most people aren't going to hit 120 miles without doing something out of the ordinary.
      • 5 Years Ago
      I wouldn't drive this monstrosity even if they gave me one for free.
        • 5 Years Ago
        Then you're an idiot.
        • 5 Years Ago
        Care to explain why ... before calling me an idiot.
        • 5 Years Ago
        @Nozferat - why? If Santosh doesn't like the car, it doesn't make sense to drive it for free. It's about cost and benifit, even if there is no cost, the car may be so awful that the benifit is minimal too, in which case actually spending money on another car will yield a better result. This is just like I wouldn't take a free bag of salt and vinegar chips, I'd go spend $3 on a bag of BBQ. The benifit of the BBQ over Salt and Vinegar is greater than the $3 I would save.
      • 5 Years Ago
      Unless gas goes over $10 per gallon, why would I buy this POS over a Versa or another $16K econobox that gets 35+ mpg?
        • 5 Years Ago
        EV fans
        • 5 Years Ago
        Yeah that price is a big FAIL. Given a choice between this and the Volt at around the same price point, the Volt wins by virtue of the fact that it can be your only car. The Leaf is always going to be a secondary car with it's limited range.
      • 5 Years Ago
      Why do car companies attempt to push this sort of technology at the low end, when there's obviously more financial wiggle room at the top end? And what hoity-toity-type who wants to by Trendy Green wouldn't love rubbing the noses of their Prius-driving friends in mud because they drive a super-high-tech-and-dripping-with-luxury-yet-electric-so-it-must-be-green-mobile?
        • 5 Years Ago
        Tesla, Audi, and Fisker are pushing it at the top end.

        At some point, the technology (technology? it's a battery and a motor) needs to be available to the masses. Nissan thinks it's time. May may not be correct.
      • 4 Years Ago
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      • 5 Years Ago
      I completely agree. This is way too high for people t be interested in it. I love nissan cars and I was hoping to be able to step into a leaf but I am definitey not going to be able to justify buying a car that will only travle 100 miles a charge. I really want this car to succeed so I hope these prices are wrong. I saw it in person a few months ago to see how it went check out karsultation.blogspot.com
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