2010 Suzuki Kizashi – Click above for high-res image gallery

It's best to aim high, right? While most of the automotive world (ourselves included) are busy comparing the rather wonderful Suzuki Kizashi with logical competitors like the Volkswagen Jetta – not to mention larger cars like the Honda Accord, Mazda6 and Ford Fusion – it seems the Japanese automaker itself has its sights set a bit higher... all the way up to the Audi A4 and Acura TSX, point of fact.

Called the "Kizashi Test Drive Challenge" incentive program, Suzuki is offering sport sedan buyers $100 if they test drive the Kizashi first and still end up purchasing either a 2010 Audi A4 2.0T or four-cylinder 2010 Acura TSX within 10 days of the test drive. The program ends runs through January 31, 2010. Says Koichi Suzuki, executive vice president of American Suzuki Automotive Operations:
With styling, performance characteristics, luxury features and a new advanced All-Wheel-Drive system on par with the Audi A4 and Acura TSX, we're excited to extend this unique offer to consumers across the country, providing potential sport sedan buyers another reason to consider the all-new Kizashi-at a substantial savings. We're definitely putting Kizashi's premium without the premium moniker to the test.
Like we said, aim high. Read the full set of terms and conditions in the complete press release pasted after the jump.


Related GalleryFirst Drive: 2010 Suzuki Kizashi

Photos copyright ©2009 Jonny Lieberman / Weblogs, Inc.

[Source: Suzuki]


PRESS RELEASE

SUZUKI ANNOUNCES "KIZASHI TEST DRIVE CHALLENGE"


*Suzuki puts money where its mouth is with all-new sport sedan.

* Kizashi competitive comparison offer available through January 31, 2010.

BREA, Calif. (Dec. 3, 2009) – On the heels of the 2010 Kizashi's (pronounced "Kee-Zah-Shee") arrival in U.S. dealer showrooms this December, American Suzuki Motor Corp. has announced a nationwide promotion offering prospective sport sedan buyers a $100 for adding the all-new Kizashi to their consideration lists. The "Kizashi Test Drive Challenge" incentive program, which kicked off Dec. 2, 2009, and runs through January 31, 2010, is expected to build consumer interest and drive early sales for Suzuki's all-new sport sedan.

To become eligible, consumers considering an Audi A4 or Acura TSX must first test drive a 2010 Kizashi from a Suzuki retailer and complete the "Kizashi Test Drive Challenge" registration form. Buyers who still decided to purchase either a 2010 Audi A4 2.0T or 2010 Acura TSX (four-cylinder model) within 10 days of their comparison test drive of the all-new Kizashi will receive a $100 check or stored value debit card*.

"The Kizashi was designed and engineered to offer a premium driving experience consistent with the near-luxury sport sedan segment," said Koichi Suzuki, executive vice president of American Suzuki Automotive Operations. "With styling, performance characteristics, luxury features and a new advanced All-Wheel-Drive system on par with the Audi A4 and Acura TSX, we're excited to extend this unique offer to consumers across the country, providing potential sport sedan buyers another reason to consider the all-new Kizashi-at a substantial savings. We're definitely putting Kizashi's premium without the premium moniker to the test."

For more details about the "Kizashi Test Drive Challenge," or to locate the nearest Suzuki dealer, please visit www.suzukiauto.com. Suzuki also will display an informational kiosk at its 2009 Los Angeles Auto Show exhibit (S-202), Dec. 4-13, 2009.

*Award payment type depends on individual State Sweepstakes rules