• Dec 3, 2009
2010 Suzuki Kizashi – Click above for high-res image gallery

It's best to aim high, right? While most of the automotive world (ourselves included) are busy comparing the rather wonderful Suzuki Kizashi with logical competitors like the Volkswagen Jetta – not to mention larger cars like the Honda Accord, Mazda6 and Ford Fusion – it seems the Japanese automaker itself has its sights set a bit higher... all the way up to the Audi A4 and Acura TSX, point of fact.

Called the "Kizashi Test Drive Challenge" incentive program, Suzuki is offering sport sedan buyers $100 if they test drive the Kizashi first and still end up purchasing either a 2010 Audi A4 2.0T or four-cylinder 2010 Acura TSX within 10 days of the test drive. The program ends runs through January 31, 2010. Says Koichi Suzuki, executive vice president of American Suzuki Automotive Operations:
With styling, performance characteristics, luxury features and a new advanced All-Wheel-Drive system on par with the Audi A4 and Acura TSX, we're excited to extend this unique offer to consumers across the country, providing potential sport sedan buyers another reason to consider the all-new Kizashi-at a substantial savings. We're definitely putting Kizashi's premium without the premium moniker to the test.
Like we said, aim high. Read the full set of terms and conditions in the complete press release pasted after the jump.



Photos copyright ©2009 Jonny Lieberman / Weblogs, Inc.

[Source: Suzuki]

PRESS RELEASE

SUZUKI ANNOUNCES "KIZASHI TEST DRIVE CHALLENGE"


*Suzuki puts money where its mouth is with all-new sport sedan.

* Kizashi competitive comparison offer available through January 31, 2010.

BREA, Calif. (Dec. 3, 2009) – On the heels of the 2010 Kizashi's (pronounced "Kee-Zah-Shee") arrival in U.S. dealer showrooms this December, American Suzuki Motor Corp. has announced a nationwide promotion offering prospective sport sedan buyers a $100 for adding the all-new Kizashi to their consideration lists. The "Kizashi Test Drive Challenge" incentive program, which kicked off Dec. 2, 2009, and runs through January 31, 2010, is expected to build consumer interest and drive early sales for Suzuki's all-new sport sedan.

To become eligible, consumers considering an Audi A4 or Acura TSX must first test drive a 2010 Kizashi from a Suzuki retailer and complete the "Kizashi Test Drive Challenge" registration form. Buyers who still decided to purchase either a 2010 Audi A4 2.0T or 2010 Acura TSX (four-cylinder model) within 10 days of their comparison test drive of the all-new Kizashi will receive a $100 check or stored value debit card*.

"The Kizashi was designed and engineered to offer a premium driving experience consistent with the near-luxury sport sedan segment," said Koichi Suzuki, executive vice president of American Suzuki Automotive Operations. "With styling, performance characteristics, luxury features and a new advanced All-Wheel-Drive system on par with the Audi A4 and Acura TSX, we're excited to extend this unique offer to consumers across the country, providing potential sport sedan buyers another reason to consider the all-new Kizashi-at a substantial savings. We're definitely putting Kizashi's premium without the premium moniker to the test."

For more details about the "Kizashi Test Drive Challenge," or to locate the nearest Suzuki dealer, please visit www.suzukiauto.com. Suzuki also will display an informational kiosk at its 2009 Los Angeles Auto Show exhibit (S-202), Dec. 4-13, 2009.

*Award payment type depends on individual State Sweepstakes rules


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    • 1 Second Ago
  • 29 Comments
      HotRodzNKustoms
      • 5 Years Ago
      I love the way Suzuki has been handling the launch of the Kizashi, going to Cars and Coffee quite often and now this! They must have a Lutz-like figure within their walls.
      • 5 Years Ago
      That really is a nice looking car.
      • 5 Years Ago
      Looks like Suzuki's going aggressive lately marketing the Kizashi...saw a big two page ad in a new C&D for Jan '10.

      Then at the LA Autoshow (going there tomorrow) the Suzuki booth is now situated between Subaru, Volkswagen and Acura (talk about comparisons) at the front of South Hall. Before their booth was always relegated to the same small, limited back spaces of said hall for several successive years with no other automakers nextdoor.
      • 5 Years Ago
      If you know any, tell 'em. And then demand a finder's fee as your share of the 100 bucks ... unless they wind up buying the Kizashi, in which case demand a cut of the savings.
      • 5 Years Ago
      I get 100 and an A4? Dam this Audi deal is awesome oh wait...
        • 5 Years Ago
        I agree mate... lets be serious, what person actually in the market for an A4 or TSX would actually choose this car over the aforementioned. They rerally going after the wrong market and should have aimed this at prospective Civic, Corolla, Mazda3 and Jetta buyers.
      • 5 Years Ago
      While this is a very nice car and I hope it does well for them, I'd like to see just ONE person that would be seriously cross shopping an Audi or Acura with a Kia.
        • 5 Years Ago
        I agree with you, but this is a Susuzi.
        • 5 Years Ago
        Right here.
        I did.

        It's very satisfying to own a car outright, as opposed to making payments every month. Also, I think my Hyundai (nearly the same as a Kia) will last longer than an Audi - meaning that I can save up for a truly fanatic car. Let's face it, TSXs and A4s are kinda wastes for younger people. They aren't much nicer than a comparable Honda/VW, but they're much more expensive. If you really want a unique, apogee of engineering, it will be a classic in the future, the car you tell your grandkids about, you've going to spend 50k minimum. (R)S4s, M3s, Acura RLs, Audi A8s, Vette Z06s, CTS-Vs, LS460s, AMGs, Msports, et. al.
      • 5 Years Ago
      They're not aiming high, they're minimizing the number of $100 payouts they'll have to make. Most people aren't going to cross-shop this with an A4 or a TSX. Mazda 3 or 6, sure. Fusion, possibly. But not the "premium" brands.
      • 5 Years Ago
      i agree.
      • 5 Years Ago
      I'd take take their money then go for the Audi..
      • 5 Years Ago
      Hmmmm... I wonder how many Suzuki dealerships I can visit in 10 days...
      • 5 Years Ago
      I got excited until I read that I would then have to buy a 2010 A4 to replace my 2008.
      • 5 Years Ago
      Autoblog: Got a twitchy trigger finger? With these quick posts you are taking the fun out of giving people time to comment and discuss.
        • 5 Years Ago
        Sorry for double-post...autoblog's being twitchy today.
        • 5 Years Ago
        There IS an Auto Show going on. That kind of has something to do with the influx of articles, ya know.

        I realize Autoblog gave the Kizashi a glowing review, but I've read about 6 or 7 reviews now that have all pretty much unanimously said it's not only a mediocre car with an annoying powertrain -- but it has "horrible" suspension tuning. One reviewer said the bizarre lack of road feel had him fearing for his life taking it at high speeds....I don't remember which article said that, though. Anyone?
        • 5 Years Ago
        My point is that most handling comments are pretty positive. Auto journalists can be a finicky lot overall and many have some personal biases. I tend to view the consensus and predominate view as much more compelling than any one individual. While the MT article was mixed on the handling, the Automobile article I cited before was quite positive. With a little more digging, it appears that most of the others are, too.

        Here are a few that I found:

        Autoweek: http://www.autoweek.com/article/20091016/CARREVIEWS/910169992

        USAToday: http://www.usatoday.com/money/autos/reviews/healey/2009-10-22-suzuki-kizashi-review_N.htm

        Edmunds: http://www.insideline.com/suzuki/kizashi/2010/2010-suzuki-kizashi-sls-full-test.html
        • 5 Years Ago
        @ Bob-omb:

        That doesn't match with what I've read. Didn't Automobile say it's the best handling car in its class or something like that? I'm not sure where you found a bunch of damning reviews.
        • 5 Years Ago
        There's definitely a wide varying set of personal emotions out there, but I gotta say that the overwhelming content I've read has been quite positive. My issue of Road & Track confirmed the general consensus out there. Read the excerpt below:

        But what impressed us about the car was how well it behaved on the road. With its 2.4-liter inline-4 sending 185 bhp to the front tires (an all-wheel-drive version will also be a part of the mix), we knew the Kizashi would be quick for its class, but we didn't expect how well the front tires would hook up. Torque steer was completely absent off the line, the launch eliciting a chirp from the Dunlop tires. The engine revs smoothly to its 6500-rpm redline, with much of its 170 lb.-ft. of peak torque coming on low in the rpm range. The car ran to 60 mph in 7.8 seconds and to the quarter mile in 16.0 at 88.0 mph. This puts it in the same league as the more expensive 4-cylinder Acura TSX (7.8 and 15.9 sec., respectively), and smokes a comparably priced Jetta 2.5 (9.8 and 17.3, respectively).

        Through corners the Kizashi doesn't disappoint. The steering feels quick and precise, while the independent suspension performs an admirable job of keeping body roll in check.

        The Kizashi is also adept on the open road, exhibiting an even ride and boasting impressively low sound levels in the cabin.
        • 5 Years Ago
        Motor Trend in its COTY finalists article:

        "WE LIKE: Crisply cut, Euro-style sheetmetal, cabin with extra goodies.
        WE DON'T LIKE: Half-baked chassis, horrid suspension tuning.

        Behind the wheel, things begin to fall apart. While the 185-horsepower I-4 wants to rev, a sloppy six-speed manual mucks up the delivery. Though Suzuki claims it developed the Kizashi on the Nurburgring, our judges remained solidly unconvinced and savaged it for an odd mix of handling traits, particularly a spooky "rear-steer" effect during high-speed maneuvers.

        "This thing rolls over like an election-year senator. It takes a moment to take a set as the tires and bushings deflect at their own rates. Body-motion control is nil, power is only passable, grip is marginal, and stability-control intervention is excessive. This feels like it had very little chassis-development time -- as if they switched chassis on the engineers at the last second," says Markus, which certainly might be the case. The Kizashi was to be built on the G6/Aura's platform, until GM killed off Pontiac and Saturn and updated the Epsilon platform."
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