VIDEO: Four new GM commercials airing this weekend, check 'em out early
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By now we've all seen the commercial for General Motors that features the company's new chairman, Ed Whitacre, introducing its "Satisfaction Guaranteed" 60-day return program. Good stuff, but that commercial was just an opening salvo in the company's upcoming marketing assault. We've got the next four commercials for you right here, set to air late Sunday evening during The Emmys and NFL games. We particularly like the one above that compares the new GMC Terrain to the Mini Cooper S with an automatic transmission since both get 32 mpg highway (NOTE: a Cooper S with a manual achieves 34 mpg highway). Sure, it's not an apples-to-apples comparison, but the stark contrast in size makes a big point. What's even more interesting than their matching highway mpg numbers is that the Mini's 23 mpg city is just 1 mpg better than the Terrain. Follow the jump to the other three new GM commercials that will air this weekend, one of which directly compares the 2010 Buick LaCrosse to a Lexus ES350.
[Source: GM]
Buick LaCrosse vs. Lexus ES350
Chevy Full-Line vs. Toyota
2010 GMC Terrain
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Reader Comments (Page 1 of 7)
middaymoon21 5:01PM (9/18/2009)
terrain is kind of ugly.
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Epyx 5:03PM (9/18/2009)
Yeah I agree, they should have used the Chevy version.
Ian B. 5:12PM (9/18/2009)
Comparing a Terrain to a Mini? Are they smoking crack? One is an agile, sporty vehicle. The other is a bloated cargo pig.
hokieman09 5:24PM (9/18/2009)
Ian B.
The are comparing mpg of a much bigger car to a mini and the bigger car wins. You must of missed that.
Ian B. 5:39PM (9/18/2009)
One more time, since you missed it apparently: One is an enthusiast's agile, hard corning, well braking vehicle. The other is a pig of a cargo hauler. Any questions?
Ligor 5:40PM (9/18/2009)
@hoikeman
spelling errors are ok, but I've seen this one to many times,
so here: must have missed not "must of missed"
I do like the new approach, unlike the Envoy by the pool - that was bad
Hiimandy1 6:03PM (9/18/2009)
No no Ian, the idea of the commercial is to say "If you want a vehicle that saves fuel, we've engineered a car that gives you space that you demand (but won't use) while sipping as little gas as a mini. They're not comparing how they drive, but the size of two vehicles that use the same amount of gas. Because let's be honest, what precent of the population cares first about cornering and brakeing? Given the number of Priuses I see out here, it can't be a high number.
Redline 6:08PM (9/18/2009)
@ Ligor
You spelled his name wrong
StarWreck 10:00AM (9/19/2009)
@ Ian B.
The Mini weighs a lot less and should face less wind resistance since its so much smaller and it has a smaller engine. It should get much better fuel efficiency. Obviously, there's room for engine efficiency improvements in the mini.
EPA estimates for all fuel vehicles are based on the same MILD driving pattern. When you start hard-cornering the mini, pounding the gas, slamming the brakes into the corners... the mileage is only going to go down even more.
efmvii 4:15PM (9/19/2009)
I disagree, in a sea full of girly looking cute utes, FINALLY there is one that looks a little more dignified for those who prefer manlier looks but don't want a V8 powered aircraft carrier. Jeep patriot has the right idea as well but too bad it's a flimsy product. Now if someone with *actual* reliability credibility would build something like this, I would consider it for my next vehicle.
still... 4-cyl miniature-Escalade: awesome, I want to see some more bad-ass looking "small" cars like this. Problem with a lot of the smaller economical cars is that they seem to only suit one taste, geared towards girls, ricers, and those that just wanna get to point B.
ppastoris 9:12PM (9/21/2009)
Interestingly, German highway fuel consumption estimate for 1.6L T Auto Cooper S is about 44mpg (5.3L/100km). In my experience those are close to what you get in a real world if you drive normally (as opposed to aggressively). How did EPA get 32 mpg on such a small car? Can someone explain?
Epyx 5:02PM (9/18/2009)
Good comercials - Remind me of the Mac/Pc adds (only not funny).
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Clavius 5:18PM (9/18/2009)
Now if they did a rip off of those ad's it would get alot of attention lol.
KeatMP 5:04PM (9/18/2009)
Great commercials...Exactly what they need right now...People driving their cars.
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cool_ozzyfromkalush 7:47PM (9/18/2009)
Gotta say, I was an all Japan person... but now... they do seem to have a point.
Brex 5:04PM (9/18/2009)
I think all the commercials except for the LaCrosse commercial are pretty compelling. The Terrain does look like it was a 4:3 aspect stretched to 16:9 (but I don't think that was the case).
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the4thheat 7:31PM (9/18/2009)
Yeah the Lacrosse one was the weakest. How many catchphrases/bad puns can you cram into a commercial anyway?
"If perfection is what you persue, this might just change your course!" "The New Class of World Class" "May the best car win"
Not only did they put those sentences in, they put them all right after one another. Seriously, this should be a rule-ONE marketing phrase per commercial please.
Frankly the commentator sounds like he can hardly believe what he has to say during the lame perfection line.
Epyx 5:05PM (9/18/2009)
The Mini comparison is the best one , but it should be with the Equinox.
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l.i.dave 5:08PM (9/18/2009)
Great spots. They make compelling points. I think GM's biggest hurdle is no longer quality its perception and these ads prompt the consumer to start taking a look and comparing.
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Tourian 5:11PM (9/18/2009)
Its a good start. But even in the face of facts, import lovers will still believe Toyota or Honda make the best or most fuel effecient cars. Its going to take at least ten straight years of home runs from GM to begin to reverse it, I think. Plus with a few more PR distasters that Toyota is going through, maybe it won't take quite as long.
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