Filed under: SEMA, Marketing/Advertising
SEMA 2008: Yokohama tire dealers compete in blackjack tournament to win Superformance MkIII Cobra
Click above for a high-res gallery of Yokohama's Superformance MkIII Cobra
While many tire manufacturers are cutting back at SEMA this year (come on Michelin, where's our supercar display?), others are pushing forward with new products and generating lots of excitement. Yokohama decided to try positive reinforcement with its dealers and set up a blackjack tournament for its top retailers with the grand prize being a brand new Superformance MkIII Cobra replica worth $70,000. The car comes complete with Yokohama S.drive tires, 245/35R19 front and 285/30R20 rear as well as a Roush 327ci V8 with 425 horsepower. We didn't stay long enough to see who won the tournament, but we do know that at least one Yokohama tire dealer will leave Las Vegas very, very happy.
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Reader Comments (Page 1 of 1)
casey 11:28AM (11/06/2008)
oh yawn. does anyone really care about yet another 'cobra' replica? the only decent version is the original British AC from the late 50s, early 60s, before Shelby and Ford bastardized it. there are 3 replicas in my town, and they're just silly looking, and the owners are even sillier looking driving them.
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